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Manager Field Marketing ASEAN
2 months ago
Company Description
About Freshworks
Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. More than 50,000 companies -- from startups to public companies -- around the world use Freshworks software-as-a-service to enable a better customer experience ]CRM) and employee experience (ITSM, HRSM).
Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve 50,000+ customers including Bridgestone, Chargebee, DeliveryHero, ITV, Klarna, Multichoice, OfficeMax, TaylorMade and Vice Media.
Freshworks transforms the way world-class organizations collaborate with customers and co-workers. The suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshteam (HR management system).
Freshworks has received numerous accolades including 2019 Startup of the Year form Economic Times, #16 ranking on the Forbes’ Cloud 100 list and #22 on the Battery Ventures/Glassdoor Best Places to Work in 2020. Our suite of products has also been recognized by analysts including the Gartner Magic Quadrants for CRM Customer Engagement, IT Service Management and Sales Force Automation.
While Freshworks has had incredible organic growth over the last few years, the company also has made targeted acquisitions that add critical capabilities to the portfolio including Natural Language Processing, Chatbots, Machine Learning, Social and Messaging Transformation. Freshworks has raised over $400 million in capital and is funded by Accel, CapitalG, Sequoia Capital and Tiger Global Management. More information is available at
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose and passion, irrespective of their background, gender, race, sexual orientation, religion or ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, our communities and our business.
Job Description
Freshworks is looking for a results-oriented, performance-driven marketing leader to drive regional marketing in ASEAN. Reporting to the Senior Manage, this role will lead and implement our regional field marketing strategy for ASEAN countries - Singapore, Malaysia, Indonesia, Thailand, Philippines. The role will also work closely with the General Manager (ASEAN) as well as regional sales leaders to drive pipelines.
We are looking for an experienced field marketer with SaaS / Cloud experience. The successful candidate is proficient in understanding the customer/prospect journey, and has robust experience in demand generation programs, pipeline creation, field events, campaigns, digital, and ABM. The person will work closely with Business Development (BD) and Account Executive (AE) to drive alignment and leads follow-up & conversion.
Lead regional marketing execution to drive pipeline growth and improve funnel conversion.
Own strategy, development, and execution of demand generation programs, field events (owned and 3rd party) and webinars. The person will collaborate cross functionally to drive email campaigns/nurtures, and digital marketing.
Collaborate with sales, business development, and customer success leaders to ensure strong execution and results.
Own quarterly planning cycle with sales and functional teams for interlock, and alignment at QBR (Quarterly Business Review).
Manage marketing budgets, track ROI and measure all marketing programs. Utilize data-driven insights to optimize marketing strategies, investments, and resource allocation.
Collaborate with brand, campaigns, customer and product marketing teams to drive expansion within existing customer segments and identify opportunities for new business initiatives.
Work with the product marketing team to develop insights and contents for field events (eg keynote slides, panel discussion questions).
Understand marketing customer segmentation and value proposition; provide feedback on how to meet specific market needs.
Qualifications
10+ years experience in B2B marketing with experience in Cloud / SaaS enterprise application.
Proven track record in developing and executing field marketing events, webinars and integrated marketing campaigns that drive leads, pipeline, and revenue for the business.
Proven ability and experience to direct internal stakeholders - product marketing, campaign managers, field sales, BD - on value proposition for field marketing. effortsExperience in collaboration with partner marketing is a strong plus.
Solid capabilities in working with diverse teams to implement global and regional marketing priorities.
Additional Information
Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available.
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.
