Marketing Manager

2 weeks ago


Singapur, Singapore CSA Group Full time
Job Summary

We are seeking an experienced Marketing Manager to join our team at CSA Group. As a key member of our marketing team, you will be responsible for developing and executing regional marketing programs for the ASEAN region, aligned with our annual strategic marketing plan.

Key Responsibilities
  • Develop and execute annual strategic marketing plans for the ASEAN region, aligned with business objectives.
  • Build marketing programs to support specific commercial business objectives across different channels.
  • Identify gaps and make recommendations for marketing programs to meet required regional business objectives.
  • Be a marketing subject matter expert of the ASEAN business, including in-depth knowledge of the service offering and customer applications, market conditions, and competitive landscape.
  • Develop content, aligned with the content strategy, for the CSA Group website, landing pages, customer emails, and social media.
  • Align with and leverage global marketing campaigns to the benefit of ASEAN commercial teams and ASEAN customers.
  • Stay abreast of industry and customer trends by monitoring market activity through research, internal reports, articles, and sales dialogue.
  • Lead customer engagement programs and industry activities, including customer events, webinars, tradeshows, media publications, and associations.
  • Analyze ROI on all marketing activities and outline key areas of opportunity with a continuous improvement mindset.
Requirements
  • College/university degree in marketing or business administration or equivalent experience in sales/marketing.
  • 10+ years of B2B strategic marketing experience.
  • 7+ years of demonstrable success in similar roles.
  • Engineering or technical background is an asset.
  • MBA is an asset.
Skills
  • A seasoned professional with experience in strategic marketing and tactic implementation.
  • Excellent written and verbal communication skills – exceptional at writing customer-facing content.
  • Strong ability to develop, execute, and analyze marketing campaigns.
  • Proven project management skills and experience.
  • Team player and ability to form strong working relationships with marketing team members and key stakeholders across multiple countries and regions.
  • Ability to work in flexible working hours to accommodate global time zones.
  • Ability to travel within South East Asia to support local events (~10-20% of work time).
  • Up-to-date knowledge of marketing trends.
  • Passion for strategic marketing and driving results.
  • Native English speaker.
  • Fluent in Chinese, Thai, or Malay will be a plus.

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