Manager, Marketing

4 months ago


Singapur, Singapore Phillip Securities Full time

Manager, Marketing

Roles & Responsibilities:

Strategic Planning:  Develop and implement comprehensive marketing strategies aligned with company objectives and market trends to drive brand awareness, customer acquisition, and market penetration. Brand Management:  Oversee brand positioning, messaging, and identity across all marketing channels to ensure consistency and resonance with target audiences. Product Launches : Collaborate with cross-functional teams to develop and execute product launch strategies, including positioning, messaging, pricing, and promotional activities. Digital Marketing:  Lead digital marketing efforts, including website management, SEO/SEM, email marketing, social media, and online advertising, to optimize brand visibility and customer engagement. Campaign Management:  Conceptualize, plan, and execute integrated marketing campaigns across various channels to promote products, drive sales, and enhance brand loyalty. Market Research and Analysis:  Conduct market research, competitor analysis, and consumer insights to identify opportunities, trends, and challenges in the consumer industry landscape. Budget Management : Manage marketing budgets effectively, allocate resources efficiently, and optimize ROI on marketing investments. Team Player:  foster a culture of innovation, collaboration, and excellence.

Requirements:

Bachelor’s degree in marketing, Business Administration, or related field; MBA preferred. Proven experience in marketing roles within the financial services / IT / Adult Learning industry, with a track record of driving successful marketing campaigns and initiatives. Deep understanding of consumer behavior, market dynamics, and industry trends in Singapore. Strong strategic thinking, analytical skills, and business acumen to develop and execute effective marketing strategies. Excellent communication, presentation, and interpersonal skills, with the ability to collaborate cross-functionally and influence stakeholders at all levels. Proficiency in digital marketing tools and platforms, including SEO/SEM, Google Analytics, social media management, and email marketing. Creative mindset, with a passion for innovation and a drive to deliver exceptional results in a fast-paced, dynamic environment.
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