CRM Marketing Manager

Roles & Responsibilities

Ask & Embla is looking for an experienced CRM Marketing Manager to lead and elevate our customer retention and engagement efforts. In this role, you'll take ownership of our CRM strategy, working across Email, SMS, and Loyalty channels to drive customer loyalty and lifetime value.

What You'll Do:

Strategic Leadership & Collaboration

• Develop and refine overarching strategies for Email, SMS, and Loyalty marketing, ensuring alignment with business goals and customer lifecycle objectives.
• Collaborate with cross-functional teams, including Brand, Design, and Performance Marketing, to ensure seamless execution of CRM campaigns and a unified customer experience.
• Act as the key owner of the CRM roadmap, prioritizing initiatives that drive customer retention, loyalty, and lifetime value.

Campaign Strategy & Optimization

• Lead the strategy, planning, and execution of multi-channel marketing campaigns (Email, SMS, Loyalty), leveraging data to craft personalized customer journeys.
• Build and maintain advanced customer segmentation strategies to deliver relevant, tailored messaging.
• Optimize campaigns through A/B testing and data-driven improvements in content, timing, targeting, and offers.

Data Analysis & Reporting

• Analyze customer data and campaign performance metrics to uncover actionable insights and inform future strategies.
• Present weekly and monthly reporting decks, providing strategic recommendations to improve customer retention and engagement.
• Leverage analytics tools (e.g., Google Analytics, Tableau, Power BI) to track key metrics and evaluate the success of CRM initiatives.

System Management & Process Optimization

• Oversee CRM platforms, ensuring accurate data management, seamless integration with other marketing tools, and efficient automation processes.
• Identify opportunities to enhance CRM workflows, from automation and segmentation to campaign execution, to drive operational efficiency and scalability.
• Ensure CRM systems and campaigns comply with data protection regulations (e.g., GDPR).

Innovation & Best Practices

• Stay updated on industry trends, email deliverability standards, and CRM best practices, applying insights to optimize programs.
• Innovate with new strategies to improve customer engagement, retention, and loyalty, ensuring CRM programs remain ahead of the curve.

Who You Are:

• At least 5 years of professional experience in CRM, Email, SMS, and Loyalty marketing, with a proven track record of driving measurable results.
• Strong understanding of email deployment and QA processes, including proficiency in HTML/CSS for email and responsive design principles.
• Expertise in customer segmentation, automation workflows, and lifecycle marketing strategies.
• Ability to analyze complex customer data, extract insights, and translate findings into actionable strategies.
• Proficiency with tools like Google Analytics, Tableau, or Power BI to track and report on campaign performance.
• Strong project management skills with the ability to manage multiple initiatives simultaneously while meeting deadlines.
• Exceptional communication skills, both written and verbal, with a proven ability to collaborate effectively across teams.
• A proactive and innovative thinker, eager to explore new ideas and test creative solutions.
• Positive, solution-oriented attitude with a passion for delivering exceptional customer experiences.

Who We Are:

Ask & Embla is a rapidly growing alternative body jewelry brand based in Singapore with a collective following of more than 500,000 across our social media channels. As an e-commerce brand, we ship internationally to a diverse range of customers and we are proud to be one of the leading brands worldwide in the alternative jewelry space.

At Ask & Embla, we're passionate about creating a company that brings out the best in everyone and where individuals love to work and grow as a team. That means constantly learning and building new things, being flexible about how and where we work, and empowering each other to do the proudest work of our lives.

Ask & Embla, led by an ex-Googler and ex-Amazonian, has dozens of employees across multiple countries. We are building the foundation to expand several business verticals beyond e-commerce, while supporting existing business functions for fulfilling thousands of orders each month.

At Ask & Embla we learn and build fast together, sharing the purpose and passion of creating not just beautiful, expressive and sustainably-made jewelry, but a community that celebrates the misfits, the believers, the round pegs in square holes and everyone in between. Everyone deserves to own who they are; we create the jewelry so they can do it with pride.

Ready to Join Us?

If you're a results-oriented professional who thrives in a fast-paced environment, we encourage you to apply Please submit your resume and a quick note expressing your interest in this position to hr@askandembla.net or through this Careers Future posting.

Tell employers what skills you have

CRM
Customer Retention
Management Skills
Data Analysis
Segmentation
Customer Loyalty
Customer Engagement
Email Marketing
Project Management
Process Optimization
Ab Testing
Google Analytics
Customer Journeys

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