
Manager, Marketing
1 week ago
Company:
Vantage Automotive Limited
Job Scope
General
- Spearhead all campaigns & promotions by working closely with Sales and CRM
- Able to generate concepts and ideas for all relevant marketing communications
- Consistently align processes that will improve overall productivity for all internal stakeholders
- Perform analysis for all post-marketing performance metrics
- Keep up to date with current digital trends related to marketing
Digital
- Develop strategies to increase digital visibility of company/brand/product across all touch points
- Track all digital performance metrics, including usability, design, content, etc
- Oversee prospecting initiatives & monitor ROI
- Effective with social media and all digital platforms to increase market share and presence
- Responsible for company’s websites and social media
Brand Management
- Understand brand concepts and to work closely with Sales and brand principals to strategize all market efforts
- Keep up to date with industry and competition, such as new launches, events, roadshows, etc
- Ensure all brand activities such as collaterals, advertisements and events comply with guidelines
Media, Advertising & PR
- Spearhead continuous initiatives for media & PR outreach
- Boost awareness and favourability through press releases, PR events, media channels or any other creative platforms
- Effectively manage all agencies and vendors
CRM
- Custodian of Customer Experience (CX), which includes customer engagements, Customer Lifecycle Value (CLV), mapping of Customer Journey (CJ), through building and maintaining profitable relationships with customers
- Identify opportunities within customer experience to improve customer satisfaction level
- Owner of CSI/ SSI/ NPS milestones including mystery shoppers/calls. Addressing service-related issues and reinforce service standards.
- Manage customers’ and stakeholder’s feedback, ensuring all feedback are promptly attended to
- Proactively work on areas for improvement leveraging on latest CRM platforms & analytics
Others
- Submission of annual marketing plans and expenditure reports
- Oversee showroom standards ensuring it is in accordance with principal’s requirements
- Provide support in all other marketing related duties
**Requirements**:
- Degree in Marketing
- Minimum 5 years of marketing related experience, with experience in digital marketing
- Strong analytical skills
- Innovative with creative flair, resourceful, proactive and a good team player
- Good interpersonal and communication skills
- Excellent command of written and spoken English
- Meticulous with a keen eye for details
- Ability to work in a fast-paced environment and managing concurrent projects to meet deadlines
- Proficient in MS Office Applications (Word, Excel, PowerPoint)
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