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Manager, CRM

3 weeks ago

Singapore PERFORMANCE MOTORS LIMITED Full time

Job Scope
- Champion customer lifecycle management and lead and sales funnel management in the organisation.
- Optimising and driving the company’s use of the Salesforce CRM and Salesforce Marketing Cloud, including conducting discovery and planning out touchpoints and journey flow for customer journey automation
- Initiate multi-channel CRM activities and campaigns towards enhancing customer experiences across all touch points.
- Planning and execution of programmes, campaigns and activities to encourage customer retention, re-purchase, referrals and conquest across Sales and Aftersales functions.
- Advise and support local marketing teams with specific CRM objectives and campaign goals.
- Analyse campaign results and reporting campaign performance, summarising key insights, and offering recommendations.
- Research and report on factors influencing business performance. Analyse market trends and first-party data to provide insights to enhance and support sales and aftersales operations.

**Requirements**:

- Degree in Marketing / Business Administration / IT / Computer Science
- At least 5 years of Marketing / CRM related experience (Preferably in Automotive Industry) with in-depth knowledge of database management and CRM principles
- Passionate about CRM and solution orientated
- Experience in Marketing Automation and CRM campaign strategies and best practices
- Passionate about leveraging data to achieve business outcomes
- Excellent attention to detail and thrives in a fast-paced environment