CRM Manager

13 hours ago

Singapore Castlery Full time

Overview
Join to apply for the
CRM Manager
role at
Castlery . We\'re rethinking homes for how people really live, and we\'re looking for a
CRM Manager
to join our
Marketing
team to help shape the future of living—one thoughtful detail at a time. From strategy to storytelling, Marketing powers brand and business growth at Castlery.
What you\'ll be doing focuses on developing and executing CRM strategy to drive acquisition, engagement, retention, and reactivation across markets.
Responsibilities
Develop a Comprehensive Global CRM Strategy (audit and clean up existing CRM processes, initiatives, tools, and data; create a scalable global CRM framework; develop and evolve trigger lifecycle flows; define customer lifecycle stages and tailored strategies; build dashboards and reporting; grow and optimize Castlery\'s Loyalty Program; develop annual strategy and roadmap for each market; drive monthly channel performance reviews; coach country CRM teams; own onsite subscription flow).
Own and lead initiatives from strategy to execution across channels and markets.
Ensure alignment with business goals and market-specific needs; collaborate with product/tech teams for advanced user flows.
Monitor and report CRM and loyalty performance to stakeholders; establish benchmarks and targets; drive growth through operational metrics.
Measurable Impact
Able to measure and quantify the impact of CRM channels on the business; track metrics across customer touch points and lifecycle; define operational metrics and levers to drive growth; set appropriate benchmarks and targets.
What you need to succeed
Minimum 8-10 years of experience in CRM or lifecycle marketing, preferably within a global or regional scope.
Proven success in building and managing CRM strategies that drive measurable business outcomes.
Experience with CRM platforms and loyalty program tools.
Proficiency in customer segmentation, lifecycle marketing, and omnichannel campaign execution.
Strong analytical mindset with the ability to measure impact and drive growth opportunities.
Excellent communication and collaboration skills, with the ability to influence stakeholders and lead teams effectively.
Job details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Other
Industries: Technology, Information and Internet
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