CRM Manager/senior CRM Manager

1 week ago

Singapore Crypto.com Full time

About the Role:
**Responsibilities**:

- Develop best practices and targeting strategies for customer lifecycle campaigns (activation, retention, upsell, cross-sell, churn management, etc) in collaboration with Product, Marketing, Technical and Legal teams, through data-driven methods
- Map user journeys and optimize campaigns for funnel conversion
- Support analysis and enhancement of CRM campaigns, including personalisation and localisation
- Execute A/B tests and own analysis of results to ensure maximum impact and effectiveness
- Devise ways to improve the usage of the CRM platform by automating basic, everyday tasks
- Prepare regular managerial reports from the CRM platform using data visualization tools
- Collaborate with other stakeholders and teams to analyze industry trends and tailor CRM campaigns to meet business objectives
- Partner with data engineering/tech team to plan data requirements and build pipelines to maintain CRM data lakes with accuracy and efficiency
- Develop actionable insights and provide campaign optimization recommendations for the CRM team through data extraction and transformation processes using data analytics tools (SQL, R, Python, etc)
- Streamline data workflow to improve efficiency in operational processes

**Requirements**:

- BA/BS degree in Marketing, Growth, Statistics, Information System, Business Analytics, Data Science or relevant field
- Minimum of 8-10 years experience in e-commerce/digital asset business, in the CRM field
- Expertise and proven experience in CRM software (e.g. Braze, Hubspot, Salesforce, Marketo)
- Ability to integrate CRM platform with data visualization tools and customer data platforms (e.g. Segment)
- Strong experience with Google Analytics and Google Tag Manager, including analytics, tag implementation, conversion tracking and other data attribution models
- Excellent skills in MS Office suite of programmes
- Excellent command of English, both written and verbally
- Experience in copywriting and/or design A strong eye for detail and precision
- Self-directed learning attitude and strong sense of ownership
- Quick-thinking to respond to ever-changing and volatile market conditions
- Logical and creative thinking is absolutely a strong advantage
- Less working experience will be considered as CRM Manager

LI-RL3

Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.

Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.

Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.

Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.

One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.

**_
Are you ready to kickstart your future with us?_**

**Benefits**

Competitive salary

Medical insurance package with extended coverage to dependents

Attractive annual leave entitlement including: birthday, work anniversary

Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up

Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.

**About***:
Personal data provided by applicants will be used for recruitment purposes only.

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