CRM Marketing Manager

7 days ago

Singapore beBeeMarketing Full time
Job Title: CRM Marketing Manager

Join a dynamic team of marketing professionals and take on the role of CRM Marketing Manager. As a key member of our marketing team, you will be responsible for developing and executing effective marketing strategies that drive business growth.

The ideal candidate will have a proven track record in marketing, CRM, and partnership management, with a strong understanding of customer segmentation, lifecycle journeys, personalization, and campaign optimization.

Key Responsibilities:
  • Marketing Strategy & Execution
    • Develop and execute comprehensive marketing plans to achieve business objectives.
    • Collaborate with cross-functional teams to ensure seamless execution of marketing campaigns.
  • Customer Experience & CRM
    • Design and implement customer journey maps to optimize customer touchpoints.
    • Develop and manage customer databases to create meaningful segments and deliver personalized marketing campaigns.
  • Creative & Campaign Management
    • Work closely with creative agencies and internal stakeholders to develop campaign assets that meet quality standards and brand guidelines.
    • Ensure all creative outputs and messaging align with the company's marketing objectives and brand identity.
  • Partnerships & Co-Marketing
    • Develop and execute co-branded marketing campaigns and strategic collaborations.
    • Identify and assess potential partners aligned with the company's strategic goals and audience.
  • Other Responsibilities
    • Perform other ad-hoc duties as assigned to support the broader marketing and partnership functions.
Requirements:
  • Diploma in Communications/Marketing/Business or related discipline
  • Minimum 5 years of relevant experience in marketing, CRM, and partnership management
  • Hands-on experience with marketing automation platforms, loyalty programs, and multi-channel campaign execution
  • Strong knowledge of customer segmentation, lifecycle journeys, personalization, and campaign optimization
  • Proven track record in developing and managing co-marketing partnerships, including outreach and performance tracking
  • Comfortable analyzing data and marketing metrics to measure success and optimize campaigns
  • Analytical mindset with experience designing automated, intelligent customer journeys
  • Creative thinker who generates innovative marketing ideas inspired by industry trends
  • Excellent organizational skills with attention to detail and ability to manage multiple projects under tight deadlines
  • Self-motivated, proactive, and able to work both independently and collaboratively across teams
  • Strong written and verbal communication skills, with clear presentation abilities
  • Adaptable, mature, and energetic team player comfortable in fast-evolving environments
  • Methodical and systematic approach to work, maintaining quality under pressure
  • Proficiency in Canva, Adobe Photoshop, and Adobe Illustrator is a plus
Benefits:

This role offers a competitive salary package, opportunities for career growth and professional development, and a dynamic work environment that values innovation and collaboration.

How to Apply:

If you are a motivated and experienced marketing professional looking for a new challenge, please submit your resume and cover letter to apply for this exciting opportunity.

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