CT Field Marketing Manager
2 months ago
Job Title
CT Field Marketing Manager
Job Description
Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.
But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common. and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions – the kind that make a real difference – when it matters most.
The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.
In this role, you have the opportunity to make life better
Looking at the challenges the world is facing today Philips’ purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you’ll be working towards creating a better and fairer future for all.
Monitor market trends and competitor activities to refine strategies and maximize engagement identifying critical enablers for success for the region Collaborate closely with the sales and product teams to align marketing efforts with business goals and client needs. Use market intelligence to identify areas to focus sales activities, potential disruption and opportunities to increase impact in the field. Design and execute tactical marketing initiatives like campaigns, promotions and activation leveraging data based insights. Create, launch and manage targeted sales promotions with your regional teams. Use assets to sell the story, identify what proof points and points of engagement are important at each stage of the process and drive implementation and execution for your region. Enable the sales team to be effective with sales assets, messaging, targeting and engagement. Develop, maintain and distribute competitive intelligence. Measure performance and impact with data and analytics Be the region "go-to" for support and escalation. Build a tender database for faster and more consistent response for your region. Work across the CT Product Management and Marketing team to represent the voice of sales for your region.You're the right fit if:
Bachelor’s degree or equivalent work experience (must)
> 5 yrs related experience in Field Marketing or adjacent fields (e.g. Product Marketing, Clinical Marketing, Marketing Communications)
Ability to synthesize market and customer feedback and existing and new products into targeted campaigns, promotions and marketing strategies; comfortable with making tradeoffs, decisively
Excellent communication skills with a talent for building strong professional relationships and ability to influence colleagues.
Ability to lead an organization in the development and implementation of region-specific Go-to-Market strategies.
Experience in high-tech, healthcare/med-tech solutions businesses in B2B environments
Knowledge of commercial and marketing processes, planning and budgeting
Understanding of area of specialization; resolves a wide range of issues in creative ways
Ability to manage multiple projects independently and effectively.
Analytical mindset with a focus on delivering measurable results.
MBA desired in related field (optional)
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
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If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion .
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