Field Marketing Director

2 months ago

Singapur, Singapore Elsevier (Singapore) Pte Ltd Company Full time

About the role

We are looking for a highly experienced and digitally savvy  Director of Field Marketing  to lead our regional marketing efforts. In this role, you will be responsible for creating and executing data-driven, integrated marketing strategies that drive engagement, pipeline growth, and revenue. The ideal candidate will have deep expertise in  digital marketing technologies and platforms , with a proven track record in utilizing tools such as SEO, SEM, social media, email automation, and analytics to deliver measurable results.

As digital proficiency is at the heart of this position, you will lead the transformation from traditional marketing methods to a more dynamic, digitally integrated field marketing approach. This includes developing localized marketing campaigns tailored to specific regions, ensuring the seamless execution of multi-channel strategies, and leveraging real-time data to continuously optimize performance. Additionally, your role will require a strong focus on account-based marketing (ABM) and strategic event management to support sales alignment and customer engagement across diverse markets.

Responsibilities

Develop and Execute Field Marketing Strategies  Lead the field marketing team in the creation of localized marketing strategies that align with global GTM strategies while addressing region-specific needs. Ensure campaign effectiveness by continuously optimizing strategies based on performance data and market insights. Integrated Marketing:  Lead the team in the design and implement integrated marketing plans with a heavy emphasis on digital channels, ensuring cohesive execution across platforms such as SEO, SEM, social media, email marketing, and content management systems. Account-Based Marketing (ABM):  Lead the ABM strategy for the field marketing team. Ensure collaboration with sales teams to create and execute targeted ABM strategies that align with account priorities and revenue goals. Create regular reporting on campaign results and lead team in optimizing campaigns across multiple digital and offline channels, ensuring consistent messaging and results-driven tactics. Data-Driven Insights and Optimization:  Utilize marketing analytics, performance metrics, and market research to extract actionable insights. Optimize marketing spend to maximize ROI, customer acquisition, and retention. Strong proficiency in using analytics tools to track KPIs, customer acquisition costs, and lifetime value (LTV). Event Management:  Take ownership of the regional event strategy, including planning, execution, and post-event analysis. Partner with central events teams and ensure a smooth collaboration between field team, events team and sales to drive attendance, engagement, and measurable outcomes from events. Stakeholder Collaboration:  Work closely with sales, central marketing and research network teams to ensure alignment in messaging, campaign execution, and customer engagement strategies. Foster a cross-functional approach for integrated marketing campaigns that resonate at the regional level. Leadership and Team Development:  Lead, mentor, and inspire a high-performing marketing team, ensuring they are proficient in digital marketing and cross-channel campaign execution. Guide the team in adopting and mastering digital tools and integrated strategies across multiple platforms (SEO, SEM, social media, email marketing, etc.) to drive business results.


Requirements

Experience:  8-15 years of field marketing experience, with a strong focus on digital marketing, account-based marketing (ABM), event management, and integrated campaign management. B2B marketing experience is essential. Digital Expertise:  Advanced proficiency in digital marketing platforms and tools, including SEO, SEM, social media, marketing automation, and analytics. Experience leading digital-first marketing initiatives that drive measurable business outcomes. Creativity and Program Development:  Proven ability to creatively develop and launch new marketing programs and initiatives with the team. You should bring fresh ideas to the table and foster innovation in campaign creation and execution. Agility:  A demonstrated ability to quickly adapt to changing market conditions, business priorities, and customer needs. You should be able to pivot marketing strategies and tactics with speed and efficiency, ensuring that efforts remain relevant and impactful. Cross-Channel Marketing:  Strong experience in leading cross-channel campaigns, seamlessly integrating efforts across digital platforms, events, email marketing, social media, and more, to deliver a cohesive and effective customer experience. Positive Attitude:  A strong positive attitude and enthusiasm for working in a fast-paced, dynamic environment. You should be a team player with excellent collaboration skills, capable of motivating and inspiring others. Analytical Skills & Campaign Insights:  Strong ability to analyze and interpret campaign performance data, providing actionable insights to continuously pivot and improve digital campaigns. Proficiency in using analytics tools to track key performance indicators (KPIs), customer acquisition costs (CAC), lifetime value (LTV), and return on investment (ROI). You should be adept at using data-driven insights to make informed decisions, optimize campaign performance, and improve marketing effectiveness. Lead Management Understanding:  Solid understanding of lead management processes and best practices, working closely with sales, marketing, and marketing operations teams to ensure a robust and seamless lead management flow for your team. Ability to train and lead team on best practices, and align field marketing campaigns for demand gen, lead nurturing, and handover processes to ensure timely follow-up and maximize conversion. Event Management Expertise:  Proven track record in planning and executing both physical and digital events that significantly contribute to lead generation, brand awareness, and audience engagement. Collaboration:  Demonstrated ability to work closely with sales, product, and cross-functional teams, aligning marketing strategies with sales objectives and customer engagement goals. Strong interpersonal skills for effective stakeholder management. Adaptability and Resilience:  Ability to navigate through complexity and ambiguity, remaining resilient under pressure while delivering results. Strong problem-solving capabilities, focusing on continuous improvement in marketing processes and outcomes. Education:  Bachelor's degree required; Master’s degree preferred in marketing, business, or related fields.

Work in a way that works for you

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working for you

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
 

Medical Inpatient and Outpatient Insurance: Coverage for your healthcare needs. Flexible Benefits Plan : Offering you wider choice of services and products Employee Assistance Program : Access support for personal and work-related challenges. Flexible Working Arrangements: Balance work and personal life effectively. Access to Learning and Development Resources: Empowering your professional growth.

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