Field Marketing Manager

4 weeks ago

Singapur, Singapore Ensign InfoSecurity Full time

Ensign is hiring

We are seeking a dynamic and results-driven Field Marketing Manager to join our growing team. In this role, you will be responsible for driving Account-Based Marketing initiatives, lead generation, and nurturing programs to fuel our sales pipeline. The ideal candidate will have a strong background in creating and implementing targeted marketing campaigns, developing compelling content, and executing innovative events. This is a unique opportunity to play a pivotal role in shaping the success of our field marketing efforts.

Responsibilities:

ABM Lead Generation and Nurturing:

Lead the development and execution of ABM strategies to engage targeted accounts and contacts.Implement personalised nurturing campaigns to accelerate the buyer's journey.

Content Development and Event Management:

Create relevant and compelling content to support ABM and lead generation efforts.Plan and execute multi-part events, webinars, and digital advertising campaigns to enhance brand visibility.

Pipeline Acceleration Programs:

Develop and implement programs to accelerate the sales pipeline for targeted accounts.Utilize marketing strategies to optimise pipeline velocity and conversion rates.

Marketing Effectiveness and Audience Segmentation:

Identify opportunities to enhance marketing effectiveness through improved audience segmentation and targeted marketing strategies.Optimize processes to streamline and improve overall marketing efficiency.

Optimizing Customer Engagement:

Implement strategies to maximise customer engagement throughout the marketing and sales funnel.Collaborate with cross-functional teams to ensure a seamless and impactful customer experience.

Campaign Measurement and Reporting:

Maintain effective measurement systems to evaluate the performance of marketing strategies.Provide regular reports and analysis of campaign performance, making data-driven recommendations for improvement.

Brand Research and Customer Satisfaction:

Conduct brand research to gauge brand awareness, sentiment, and overall brand health.Provide customer feedback and insights to inform strategies for brand enhancement.

Assist in Other Company Initiatives or Events:

Assist in running various company initiatives or events, such as customer or internal staff training programs and recruitment initiatives.

Requirements:

A minimum of 3 to 5 years of experience in ABM, Lead Generation, or digital marketing roles.Hands-on experience in executing innovative and multi-part event and lead generation programs.Solid background in creating and implementing marketing campaigns using live events, webinars, digital advertising, and professional networking.Experience in launching campaigns and reporting on results.Expertise in developing and managing multiple marketing programs simultaneously.Proven experience in demand generation campaigns, including target segmentation and list acquisition.Knowledgeable in content marketing and inbound marketing to generate more qualified leads.Familiarity with the B2B sales cycle and strategic use of marketing communication for lead nurturing and growth acceleration.Ability to thrive in a fast-paced environment with high flexibility and adaptability.

Skills:

Strong project management skills with the ability to manage multiple initiatives simultaneously.Excellent communication and interpersonal skills.Data-driven mindset with proficiency in campaign analytics and reporting.Creative thinking and problem-solving abilities.Familiarity with marketing automation platforms and CRM systems.Ability to collaborate effectively with cross-functional teams.Strategic mindset with a focus on achieving measurable business results.Proficiency in Microsoft Office Suite and other relevant marketing tools.

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