CT Field Marketing Manager
4 weeks ago
At Philips, we're committed to improving billions of lives worldwide through innovation. As a CT Field Marketing Manager, you'll play a critical role in helping us achieve this vision.
About the RoleThis is a unique opportunity to join our team and contribute to the development and implementation of region-specific Go-to-Market strategies. You'll work closely with the sales and product teams to align marketing efforts with business goals and client needs.
Key Responsibilities- Monitor market trends and competitor activities to refine strategies and maximize engagement.
- Collaborate with the sales team to identify areas to focus sales activities, potential disruption, and opportunities to increase impact in the field.
- Design and execute tactical marketing initiatives like campaigns, promotions, and activation leveraging data-based insights.
- Develop and maintain competitive intelligence.
- Measure performance and impact with data and analytics.
- Bachelor's degree or equivalent work experience.
- > 5 yrs related experience in Field Marketing or adjacent fields.
- Ability to synthesize market and customer feedback and existing and new products into targeted campaigns, promotions, and marketing strategies.
- Excellent communication skills with a talent for building strong professional relationships and ability to influence colleagues.
We're a health technology company dedicated to improving the lives of others. Our purpose has never been more relevant, and we're committed to creating a better and fairer future for all.
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