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Regional Auto Vertical Leader

2 months ago

Singapur, Singapore NielsenIQ Full time

Job Description

Key Accountabilities 

In this Strategic Leadership role, you will be responsible for the development of the SAI Auto Industry business at APAC level operating as Brand Manager, driving profitable revenue growth, representing VOC and creating awareness of all your portfolio internally and externally. You are an individual contributor working closely with the SAI market leaders, regional Practice Area leaders and support local sales team (Specialty Sellers/SS) in your respective Vertical with strong collaboration with multiple areas like PL, Delivery, Sales Enablement, Marketing, etc.

Core Responsibilities 

Profitable revenue growth 

Own overall Regional Practice Area revenue and cost OP, driving long term profitable growth.  Understand portfolio profitability and improve Practice Area profit profile via product mix.  Craft regional client engagement plans alongside SS and ADs for target client activation at HQ, regional and local level. Serve as senior leader on Regional/Local RFI/RFP engagements working across SA&I and NielsenIQ for a unified response and representing the Practice Area and its tools. Involve in proposal development and E2E sales process in partnership with SS, Sales Enablement and Delivery.  Regionally adjust and collaborate in the Go to Market plan, partnering with regional commercial leader, sales enablement, product marketing, global SMEs and training teams in the creation of Sales Plays, Sales campaign calendar & content, Commercial Decks, Proposal Decks, Demo Scripts, training plans, pitch perfect certifications, etc.. Own regional sales SME communities including all regional leaders and local SMEs to share BDPs, White Space opportunity frameworks, etc. with a regular cadence. Build valuable routines across the team to keep high engagement levels and collaboration across teams. Actively participate in global SME sales communities. Explore alternative use cases that could be served with existing product capabilities to capture new revenue opportunities in existing clients or new verticals.  Collaborate with SS and Delivery to create standard SOW documentation.

Voice of client 

Partner with Global SME team to give input for product development and prioritizations based on client feedback, RFPs requirements, competition analysis and market trends. Collaborate with Client Advisory Boards and Internal Advisory Board to capture needs and get early feedback on our mid / long term product roadmaps.  Collaborate with PL and sales transformation team on rate cards that reflect pricing strategy / positioning vs competition and enable internal profit targets. Evaluate potential partners that can help us drive incremental revenue complementing our offering or covering areas we are not investing in.

Product positioning and awareness 

Clearly and convincingly articulate Practice Area offerings and unique value proposition, matching them with relevant client business challenges/KPIs. Adapt Practice Area sales framework to each Region linked to use cases relevant to specific target buyer personas. Regionally adjust buyer personas profile and objection handling playbook. Generate buyer personas database at Regional level to activate with GTM plan. Facilitate the creation of client case studies to support product positioning.  Lead or support T2T client meetings concerning Practice Area (regional level) Regionally adjust and implement the global sales strategy for Practice Area / Product strategy in partnership with product marketing Maintain broader Practice Area product/technical knowledge across all SAI tools. Lead Regional Bootcamps. 

Qualifications

Expert in CPG / new vertical Sales, Innovation, Concept, Product and Forecast in several regions  Proven Leader of high performing teams  Bachelor's Degree required, Master’s preferred  Knowledge in sales processes in CPG / new vertical companies, customers, modern and traditional market  Good knowledge of NielsenIQ products, services and data preferred  Expertise in (application of) one of NielsenIQ solutions is a plus Strong analytical skills Proven sales acumen 

Skillsets

Strong sense of urgency and accountability to drive client outcomes Proven experience in leading a team, managing people, and developing talent Experience in driving organizational transformation  Able to work collaboratively with internal & external teams Capable to maintain positive client relationships in complex situations & resolve client issues Strong logic, deductive reasoning, problem-solving, and critical thinking skills Skilled & polished communicator, including client presentations / events  Strategic thinking and vison  Understanding of dependencies across areas  Strong project management skills and ability to manage multiple priorities High say-do ratio 

Additional Information

Our Benefits

Flexible working environment Volunteer time off LinkedIn Learning Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

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