SEM/ Performance Marketing Manager

6 months ago

Singapur, Singapore Kaliber Asia Full time

WHO ARE WE?

Kaliber is a performance marketing agency & consultancy composed of passionate digital marketers that offer thought leadership, world-class strategy and execution for our fast-growth clients. We take major pride in learning & development for our team, sharing over $500M experience in digital advertising. Kaliber has a diverse portfolio of clients, a team of over 30 performance experts across 6 countries and a  welcoming company culture.

ABOUT THE ROLE

The digital marketing performance manager holds the accountability of the overall account performance and budget utilization for a portfolio of clients and ensures that the team works cohesively in developing, maintaining and optimizing performance marketing channels. Additionally, the mid-tier position is responsible in producing reports and insights along with recommending growth strategies and tactics for internal and external stakeholders. This role requires a people leader with a strong strategic mindset, experience in project management, established communication skills, a deep understanding of digital marketing disciplines (paid and non-paid) and analytical mind.

RESPONSIBILITIES

Management and Growth (40%)

  • Frequently monitor performance dashboard and proactively maintain performance and budget pacing
  • Measure and report performance of all channels and campaigns, and assess against goals to internal and external stakeholders
  • Contribute to the development of media plans and successful performance marketing strategies
  • Maintain complete visibility on campaign opportunities and risks
  • Provide recommendation on tactical developments and optimisations 
  • Hands on campaign executions when required
  • Remain constantly updated with company capabilities and service and upgrade knowledge on digital marketing solutions so as to effectively communicate all offerings to the client

Project Management (40%)

  • Lead and brief multiple projects relating to marketing campaigns and creative
  • Communicate internally and externally on project status
  • Ensuring and monitoring satisfactory quality of work
  • Manage and oversee the team’s workload and priorities
  • Control client delivery to prevent over-servicing
  • Delegate, supervise and apply quality control on executional tasks
  • Keep up to date with promotional campaigns and proactively manage the execution

Team Management and Development (20%)

  • Provide guidance, support, and encouragement to team members to enhance their performance and boost their motivation.
  • Coordinate and/or request trainings for the team or team members
  • Flag team shortcomings (capacity, capability and/or behaviour) to the management team and contribute in resolving team issues

Requirements

Qualification and Experience

  • At least 3 years of experience in client servicing and team lead capacity working in a Digital Marketing Agency
  • At least 1 year of managing multiple marketing projects
  • Bachelor’s degree or equivalent experience

Technical and Soft Skills

  • Skilled proficiency in directly managing and strategizing for Google Ads and Facebook Ads as a minimum
  • Proficiency in the following is an advantage: Google Analytics, Google Tag Manager, Google Data Studio, and Google Workspace Suite
  • Experience in using Project Management software (preferably ClickUp)
  • Excellent written and spoken interpersonal skills; with exceptional presentation skills
  • Possess leadership and people development skills

Personality Traits

  • Demonstrates Kaliber’s core values — transparent, communicative, people-centric, and possesses expertise in ones craft 
  • Engages proactively within a team environment 
  • Ability to use initiative and work without a high level of supervision
  • Ambition to understand the business and what drives performance
  • Excellent attention to detail 
  • Ability to work in a fast-paced environment
  • Quality driven, consistently aims to uphold high standards
  • Maintains strict discretion and confidentiality
  • Ability to navigate matrixed relationships, manage numerous partners, and coordinate resources to deliver desired outcomes 

Benefits

  • Hybrid-Remote team
  • Flexible working hours
  • Fast-growing startup company
  • Friendly work environment
  • Paid time off, including sick leaves and emergency leaves
  • Provision for company-owned laptop
  • Opportunities to develop into senior management roles
  • and more

NOTE: We are looking for candidates who are open to a hybrid, but flexible working set-up

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