Digital Marketing Manager
6 months ago
About Rimini Street, Inc.
Rimini Street, Inc. (Nasdaq: RMNI), a Russell 2000® Company, is a global provider of end-to-end enterprise software support, products and services, the leading third-party support provider for Oracle and SAP software and a Salesforce and AWS partner. The Company has operations globally and offers a comprehensive family of unified solutions to run, manage, support, customize, configure, connect, protect, monitor, and optimize enterprise application, database, and technology software, and enables clients to achieve better business outcomes, significantly reduce costs and reallocate resources for innovation. To date, over 5,500 Fortune 500, Fortune Global 100, midmarket, public sector, and other organizations from a broad range of industries have relied on Rimini Street as their trusted enterprise software solutions provider. To learn more, please visit riministreet.com, and connect with Rimini Street on Twitter, Instagram, Facebook and LinkedIn. (IR-RMNI)
Digital Marketing Manager
Position Summary
Our Digital Marketing Manager will plan, build, execute, test and report on SEM, Remarketing, Prospecting/Display, Native and Social Media paid campaigns across all channels, lines of business, and geographies. This is an important, visible role within the marketing team and will work heavily with Rimini Street global teams and be responsible for knowing and understanding industry best practices in order to build effective B2B campaigns. This role must be able to understand metrics and reporting on all campaigns and provide actionable insights to increase ROI. Must also be a great communicator and presenter.
Essential Duties & Responsibilities
Organize, plan, build, execute, test and report on SEM, Remarketing, Prospecting/Display, Native and Social Media paid campaigns across all channels, lines of business, and geographies. This important, visible role within the marketing team will work heavily with Rimini Street global teams and be responsible for knowing and understanding industry best practices in order to build effective B2B campaigns. This role must be able to understand metrics and reporting on all campaigns and provide actionable insights to increase ROI. Must be a great communicator, storyteller and presenter Work with agencies and in-house creative and content developers to plan and build paid concepts, copy and offers that are compelling to target audiences Create paid campaigns that support both awareness and demand generation programs including strategic thinking about the best mix for the company. Manage paid programs across all digital channels Contribute to a disciplined and metrics-based approach to measure effectiveness and campaign KPIs and ROI tied to business objectives and be able to communicate to the team Define, build, and interpret actionable closed-loop reporting dashboards together with demand-based analytics team from a response to a won account. Analyze ongoing performance metrics; prepare and communicate reports on a weekly and monthly basis and provide actionable insights and data-driven recommendations Serve as a digital marketing subject matter expert, keeping on top of trends, best practices, and changes in the media space in our international regions Work closely with other marketing teams to ensure alignment (campaigns, content, PR, solutions marketing, website, creative services, etc.) Develop and manage localized content for SEAGC markets with local portals and platforms Team up with web SEO and campaigns to drive traffic and leads for the international marketEducation
Bachelor's degree in Marketing, Business or a related field
Experience
Skills
3-5 years of direct experience in managing paid media/digital marketing in the B2B space Must be able to use Google Analytics, Marketo, Salesforce, Google Ad Tools, CMS systems and project management tools. Must be able to work with international teams in an ongoing basis Strategic marketing plan development and project management skills Strong written and verbal communication skills with ability to communicate at a business and strategic level Strong analytical skills and ability to draw conclusions and determine strategies based on performance and financial data Experiences in lead gen, awareness building, brand and KPIs English and Mandarin essential – excellent verbal and written Experience working with and managing a digital agency a plus Must be a great communicator, storyteller and presenter Experiences in event managements a plus-
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