Digital Marketing Manager
4 weeks ago
As part of the Brand & Marketing team, you will be a vital member of the department, reporting directly to the Senior Brand and Marketing manager and working closely with the various internal stakeholders (Brand Owners).
Key Responsibilities:-
Brand KPIs and Goals, Marketing Guidance/Strategy
Actively work with brand owner to develop strategic brand marketing guidance and strategy in line with brand profile and positioning.To own and work towards brand KPIs and objectives.Brand Tactical Marketing Initiatives and Calendar
Identify, develop and propose tactical and marketing initiatives within a coherent marketing calendar, fulfilling above said marketing strategy, which the candidate will map out with the brand owner.To execute pre agreed projects/campaigns in line with marketing guidance and strategy as outlined within marketing calendar.Metrics Reporting
Analyse campaign and sales performance based on market metrics and to report such performance on a regular basis with brand owner.Own and assess all marketing initiatives against metrics and brand KPIs.Data Analysis and Performance Review
Continually propose tactical initiatives and moderation of campaigns based on study of consumer and sales data to brand owner for review.To always keep brand KPIs and objectives in view whilst analysing sales and marketing data and to propose changes and initiatives in order to fulfil such KPIs and objectives.Work collaboratively with in-house designer/external design agencies to execute designsMonitor SEO and web traffic metricsPartner Management
Manage service partners and key account managers on third party platforms including but not limited to effective communication as well as extracting useful incisive sales and performance metrics, data and useful opportunities.Monitor & manage response/engagement of inquiries for social media sites and related websites.Launch optimized online adverts through Facebook, SEM, website etc. to increase brand presenceSupport online delivery platform, partnership and campaignsPerform any other marketing-related duties when requiredJob Requirements:-
Degree in Marketing/Business/Data analytics or equivalent with at least 3-4 years experience in digital marketing at a strategic and hands-on operational level.Must have experience in handling at least brand management in the F&B industryExperience in handling data preferred.Translate texts from English to Chinese (and vice versa)Experience in managing SEO/SEM, marketing database, email, social media, online campaignsExperience in setting up and optimizing Google Adwords campaigns and other Ad serving tools preferredKnowledge of website analytics tools e.g. Google AnalyticsPleasant disposition, positive and assertivePossesses the initiative to study and propose recommendations based on data driven insightsPossessed a data driven mindset into problem solving.Excellent interpersonal skills, with the ability to thrive in a fast moving and highly challenging environmentPassion for problem solving and being KPI driven will helpAble to start work immediately or within a short noticeMust be willing to work in WoodlandsAll exceptional candidates with a strong proven track record will be consideredSalary commensurate with experience ￩ ￫ x-
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