Digital Marketing

2 weeks ago

Singapur, Singapore TEVA PHARMACEUTICAL INVESTMENTS SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

Who We Are?

Teva is a well-known player in the pharmaceutical industry, dedicated to enhancing health and providing high-quality health solutions globally. With a presence in over 80 countries, our team ensures that 200 million individuals receive essential medications daily. We boast a wide-ranging portfolio of products that cater to the diverse needs of patients, with a focus on core therapeutic areas.

Our commitment lies in developing solutions that revolve around patients' needs, driving growth in both specialty and generic medicines through strategic investments in research, marketing, business development, and innovation. By fostering a culture of innovation, we aim to enhance well-being and empower individuals to lead healthier lives. Come be a part of our journey towards progress

The Opportunity

We are on the lookout for a proactive Digital Marketing & Customer Engagement Manager to join Teva. In this role, you will play a crucial part in developing and implementing digital strategies that are aimed at creating automated, targeted, and cohesive multi-channel customer experiences for all Teva products.

What Your Day Will Look Like

  • Strategic Planning: Develop and align the Multi-Channel Marketing (MCM) plan with brand objectives.
  • Consent Capture: Spearhead initiatives to gather consents and establish a database of Healthcare Professional (HCP) emails and consents.
  • Customer Engagement: Collaborate with the sales team to craft meaningful customer journeys that bring value to HCPs, showcasing Teva's expertise.
  • Promotional Activities: Partner with agencies to create and execute top-notch promotional touchpoints across various channels.
  • Website Management: Oversee the optimization and management of Teva's online platforms.
  • Performance Tracking: Develop metrics and dashboards for monitoring performance and implementing Close Loop Marketing (CLM).
  • Change Management: Drive change management initiatives to involve all teams in the digital strategy.
  • Budget Management: Define and supervise the annual digital budget, integrating all efforts into a cohesive customer engagement strategy.
  • Digital P&L: Expand and evaluate Teva's online business presence, managing it as a 'digital profit and loss' component.
  • Ecommerce Optimization: Enhance the online shopping experience through e-commerce improvements.
  • Data-Driven Decisions: Utilize data and advanced analytics for pricing decisions and enhancing customer experience.
  • User Experience: Leverage expertise in user experience to influence customer engagement and buying behavior.
  • Cross-Functional Collaboration: Collaborate closely with key stakeholders to contribute to annual plans and update leadership on progress.
  • Influencer Engagement: Identify and engage influencers to support Teva's initiatives.
  • Joint Initiatives: Ensure joint initiatives meet the needs of decision-makers within the healthcare sector.
  • Event Support: Assist in organizing events and marketing materials.

Your Experience and Qualifications

  • Education: Bachelor's degree in marketing or a related field.
  • Experience: Minimum of 2-3 years in digital marketing roles.
  • Knowledge: Profound understanding of digital tools and multi-channel marketing.
  • Technical Skills: Proficiency in Veeva and Marketing Cloud.
  • Industry Experience: Prior experience in pharma or medical marketing/sales is advantageous.
  • Communication: Excellent written and verbal communication skills in English.
  • Presentation: Strong presentation abilities.
  • Collaboration: Effective collaboration skills across various interfaces.
  • Strategic Thinking: Strong business acumen and decision-making skills.
  • Operational Efficiency: Proven track record of driving results and managing processes efficiently.

Experience a More Fulfilling Opportunity:

  • Generous leave, health, and well-being perks
  • Commitment to continuous personal & professional growth through diverse learning opportunities
  • Opportunity to be part of a prominent global organization with a vast network of employees operating in multiple markets.

Be a Changemaker with Teva Pharmaceuticals

To apply, kindly submit your CV and a Cover Letter.

Kindly note that only candidates shortlisted for the role will be contacted.

Showcase Your Skills

E-commerce
Strategic Planning
Budget Management
Customer Experience
Change Management
Healthcare
Medicine
Customer Engagement
User Experience
Patient Advocacy
Digital Marketing
Digital Strategy
Presentation Skills
Stakeholder Management
Customer Journeys

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