Digital Marketing Manager
4 weeks ago
Digital Marketing Manager
Apply now Position: Digital Marketing Manager (Full time #539197)
Property / Office: Mandarin Oriental, Singapore
Location: Singapore
Responsibilities:
Digital Marketing:
Proactively plan creative, compelling, and targeted digital communications activity and campaigns Manage the creation and implementation of engaging content on the hotel’s website and social media channels, email campaigns and digital advertising Collaborating with digital agency to plan and execute digital advertising including SEM, SEO, PPC, display ads and paid social ads to drive website traffic and conversions Monitor and analyse the performance of OTAs platform and performance marketing providing regular reports and optimise the performance Create and execute social media campaigns that will generate leads, drive quality traffic and fans/followers engagement Plan and execute monthly newsletter Oversee photo and video shoot to develop creative assets to be implemented on digital and social channels Community management on hotel’s social media accounts Manage multiple social media accounts using Business Manager, HootSuite, etc. Generate monthly reports on social media performance with the ability to study and analyse figures to improve campaign performanceAdministration:
Prepare monthly marketing reports related to digital marketing initiatives Regular update on weekly marketing status report Provide digital marketing services support for hotel’s key departments Assist to evaluate requests for media stays (websites, bloggers, etc.) and digital advertising for the approval of the Director of Marketing and CommunicationsSpecifications:
Minimum 3 - 5 years of experience in digital marketing role, preferably in travel or hospitality industry Proficiency in digital marketing tools and platforms such as Google Analytics and social media management tools Strong written and verbal communication skills, fluency in Chinese is preferred Knowledgeable on OTAs platforms and Chinese social media channels is preferred Ability to multitask, prioritise and meet tight deadlines in an agile environment Advertised: 27 Apr 2024 Singapore Standard Time
Applications close:
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