Assistant Manager, Digital Marketing
2 weeks ago
- To drive the company's digital growth and aspirations within the broader marketing strategy, ensuring harmony and alignment
- Conceptualize and implement performance marketing strategies and manage end-to-end execution SOPs
- Plan and execute Digital campaigns, covering Search (Google / Baidu / Bing / Yahoo), Display/Programmatic, Google listings/pins, and Social Media advertising campaigns (YouTube / Meta / TikTok / WeChat / Xiaohongshu / Douyin, etc.)
- Measure and analyze campaign performance, evaluating against goals throughout the conversion funnel from impressions to sales
- Present campaign outcomes to relevant stakeholders
- Collaborate with agencies to identify patterns and insights, and enhance spending and performance based on these insights
- Design, implement, and assess A/B tests and conversion tests
- Work closely with internal teams to explore and continuously enhance users' digital journeys and experiences
- Provide leadership and guidance to partners and stakeholders in the realm of digital marketing
- Share expertise and provide training to team members on digital channels and strategies
- Assess end-to-end customer experience across various channels and touchpoints
- Work in collaboration with internal team members, agencies, and other vendor partners
- Evaluate emerging technologies, offering innovative thoughts and insights for adoption where suitable
- Holds a Marketing Degree or equivalent qualification
- Minimum of 5 years of experience in the digital marketing field
- Demonstrated experience in leading and overseeing SEM, Social Media, and display advertising campaigns. Prior experience in managing digital campaigns for Greater China and Hong Kong markets would provide an additional edge in this role
- Proficiency in identifying target demographics and devising effective digital campaigns that yield results
- Expertise in optimizing landing pages and user funnels
- Experience in directing marketing agencies to accomplish key objectives
- Capable communicator adept at presenting ideas to internal stakeholders
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Digital Marketing Manager
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Singapur, Singapore Far East Organization Full timeResponsibilities To forward the company's digital growth and ambition as part of the overall marketing strategy, ensuring synergy and alignment Conceptualise leads performance marketing strategy and manage execution SOPs endtoend Plan and execute Digital campaigns, including but not restricted to Search (Google / Baidu / Bing / Yahoo),...
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Assistant Manager, Digital Marketing
4 weeks ago
Singapur, Singapore Far East Organization Full timeResponsibilities To forward the company's digital growth and ambition as part of the overall marketing strategy, ensuring synergy and alignment Conceptualise leads performance marketing strategy and manage execution SOPs endtoend Plan and execute Digital campaigns, including but not restricted to Search (Google / Baidu / Bing / Yahoo),...
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