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Performance Marketing Manager
7 months ago
JOB RESPONSIBILITIES:
Close collaboration with respective business drivers and stakeholders to curate Go-to-Marketing strategy with clear performance indicators.Result-driven and resourcefully acquire leads at scale for respective business units.Proposal of marketing budget taking target CPL and CPA as key considerations to generate leads across online and offline channels.End-to-end execution on a wide range of digital paid campaigns to drive awareness, education, consideration and conversion.Measurement of ROAS through vigorous AB testing to lower CPL and CAC.Deep understanding of B2C digital and social media paid strategies (both technical and non-technical) and hands-on experience across various DSP, including but not limited to GMP, FBM and Outbrain.Strong foundation of marketing analytics and reporting.Growth hacking and optimise acquisition channels to reduce respective and overall blended CAC.Primary focus on Singapore market and provide ancillary support for regional markets.JOB REQUIREMENTS:
Bachelor’s degree in Business, Marketing, IT or other related discipline.Candidates with more experience may be considered for Manager position.Only candidates with minimum of 2 years in digital paid from digital marketing agencies or advertising agencies should apply.Target driven individual with proven track record of delivering digital lead generation.Portfolio and technical assessment are required for shortlisted candidates.Ability to work collaboratively across cross-functional/cross-department teams and with individuals with diverse job responsibilities and backgrounds.Knowledge in Singapore and Austrasia B2B consumer market.Experience in Preschool education, enrichment, medical and/or allied health industry is a bonus.