Digital Marketing Performance Manager

1 month ago

Singapur, Singapore Kaliber Asia Full time
About Kaliber Asia

Kaliber Asia is a performance marketing agency and consultancy that offers thought leadership, world-class strategy, and execution for our fast-growth clients. We take pride in learning and development for our team, sharing over $500M experience in digital advertising. Our diverse portfolio of clients, a team of over 30 performance experts across 6 countries, and a welcoming company culture make us a great place to work.

About the Role

The Digital Marketing Performance Manager is responsible for the overall account performance and budget utilization for a portfolio of clients. This role requires a people leader with a strong strategic mindset, experience in project management, established communication skills, a deep understanding of digital marketing disciplines (paid and non-paid), and analytical mind.

Key Responsibilities
  • Management and Growth (40%)
    • Monitor performance dashboard and maintain performance and budget pacing
    • Measure and report performance of all channels and campaigns, and assess against goals to internal and external stakeholders
    • Contribute to the development of media plans and successful performance marketing strategies
    • Maintain complete visibility on campaign opportunities and risks
    • Provide recommendations on tactical developments and optimizations
    • Hands-on campaign executions when required
    • Remain updated with company capabilities and services and upgrade knowledge on digital marketing solutions to effectively communicate all offerings to the client
  • Project Management (40%)
    • Lead and brief multiple projects relating to marketing campaigns and creative
    • Communicate internally and externally on project status
    • Ensure and monitor satisfactory quality of work
    • Manage and oversee the team's workload and priorities
    • Control client delivery to prevent over-servicing
    • Delegate, supervise, and apply quality control on executional tasks
    • Keep up to date with promotional campaigns and proactively manage the execution
  • Team Management and Development (20%)
    • Provide guidance, support, and encouragement to team members to enhance their performance and boost their motivation
    • Coordinate and/or request trainings for the team or team members
    • Flag team shortcomings (capacity, capability, and/or behavior) to the management team and contribute in resolving team issues
    Requirements
    • At least 3 years of experience in client servicing and team lead capacity working in a Digital Marketing Agency
    • At least 1 year of managing multiple marketing projects
    • Bachelor's degree or equivalent experience
    Technical and Soft Skills
    • Skilled proficiency in directly managing and strategizing for Google Ads and Facebook Ads as a minimum
    • Proficiency in the following is an advantage: Google Analytics, Google Tag Manager, Google Data Studio, and Google Workspace Suite
    • Experience in using Project Management software (preferably ClickUp)
    • Excellent written and spoken interpersonal skills; with exceptional presentation skills
    • Possess leadership and people development skills
    Personality Traits
    • Demonstrates Kaliber Asia's core values — transparent, communicative, people-centric, and possesses expertise in one's craft
    • Engages proactively within a team environment
    • Ability to use initiative and work without a high level of supervision
    • Ambition to understand the business and what drives performance
    • Excellent attention to detail
    • Ability to work in a fast-paced environment
    • Quality driven, consistently aims to uphold high standards
    • Maintains strict discretion and confidentiality
    • Ability to navigate matrixed relationships, manage numerous partners, and coordinate resources to deliver desired outcomes
    Benefits
    • Hybrid-Remote team
    • Flexible working hours
    • Fast-growing startup company
    • Friendly work environment
    • Paid time off, including sick leaves and emergency leaves
    • Provision for company-owned laptop
    • Opportunities to develop into senior management roles
    • and more

NOTE: We are looking for candidates who are open to a hybrid, but flexible working set-up

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