Marketing Performance Strategist

1 month ago

Singapur, Singapore AIA Full time

About AIA

AIA is an insurance company that aims to create a healthier, more sustainable future for everyone.

About the Role

This role is responsible for driving excellence in marketing performance across the Group, developing strategies and capabilities that drive customer action and maximise marketing efficiency through paid and owned content and media.

The person will work closely with all Local Business Units (LBUs) marketing teams on marketing campaign design/planning, performance tracking, content effectiveness to deliver optimal marketing and business outcomes.

Key Responsibilities

  • Lead the development of an integrated digital marketing strategy across performance marketing, content marketing, and customer journey for Customer Acquisition, Engagement, and Repurchase.
  • Drive new and innovative marketing initiatives and solutions that improve marketing efficiency across the conversion funnel.
  • Lead the strategy for data-driven marketing campaigns and decision-making, using analytics models and customer data insights.
  • Collaborate with BUs to ensure the delivery of impactful inbound and outbound marketing campaigns designed based on customer journeys to deliver new, high-quality leads, digital direct customer conversion, and existing customer repurchase.
  • Review and measure the efficiency of activities and initiatives across paid and owned channels and propose marketing channel mix optimisation initiatives to enhance marketing return on investment and reduce Cost Per Conversion rates.
  • Collaborate with BUs to uncover customer insights based on data collected in the CDP and develop customer journeys across multiple digital channels and customer touch points, including conversion points, sales funnels, and engagement activities.
  • Implement frameworks for Customer Journey Design based on customer segmentation, customer intent, and data models that deliver personalised experiences for customers leading to higher lead and sales conversion.
  • Together with marketing analytics, enable markets to demonstrate data-driven insights for successful marketing campaigns and sustainable business growth, develop the data & analytics strategy and standard Key Performance Indicators performance measures, ensure accurate input and tracking in all campaign execution tools, test and implement analytics models such as Marketing Mix Modelling, Attribution, and Incremental to support markets in improving marketing effectiveness and return on investment.
  • Develop process and standards for Incremental measurement and Experimentation (A/B testing) to be applied across the Group.
  • Own and lead agency and vendor relationships in support of the integrated programme plans, such as Google and Meta, with a potential for aggregated Group media buying efficiencies.
  • Co-develop and facilitate marketing workshops to upskill, collaborate to develop new growth marketing strategies for markets across all distribution channels.
  • Stay ahead of the latest digital trends and continued advancements in digital technologies and marketing methodologies.
  • Discover emerging technologies, digital innovations, and new platforms and systems to optimise productivity and effectiveness.
  • Closely coordinate with relevant market and Group partners to bring in subject matter expertise and/or ensure the sharing of the best methodologies across the region.

Requirements

  • Minimum of 12-15 years of marketing leadership experience preferably in e-commerce or online sales.
  • Strong business insight and analytical thinking, reflected in impact and influence skills and confidence in high-level interactions with organisation leadership.
  • Shown experience in leading impactful teams to deliver on revenue targets via digital marketing, e-commerce, online campaigns.
  • Ability to work in a fast-paced, agile organisation to handle multiple priorities across the region.
  • Experience leading cross-functional teams to deliver projects under timelines.
  • Have an excellent command of written English with clear and impactful communication. Any additional Asian language would be a plus.
  • Be able to deliver all the above in a fast and efficient manner without sacrificing quality.
  • Strong EQ and ability to work in high-pressure environments in a constructive and professional manner.
  • Degree or equivalent experience in Marketing, Advertising, or relevant field.

Location

  • The role can be based in Hong Kong or Singapore.

  • Product Marketing Strategist

    1 month ago

    Singapur, Singapore Thermo Fisher Scientific Full time

    Marketing Strategist for Product DevelopmentWe are seeking a skilled Marketing Strategist to develop and implement marketing strategies for our GSD/CSD product lines. The ideal candidate will have 6+ years of sales/marketing experience, excellent interpersonal and communication skills, and proficiency in English.Develop and implement marketing strategies for...

  • Marketing Content Strategist

    1 month ago

    Singapur, Singapore Singtel Full time

    Job Title: Marketing Content StrategistAt Singtel, we're committed to empowering every generation through innovative marketing strategies. As a Marketing Content Strategist, you'll play a crucial role in developing and executing content marketing campaigns that drive business growth and customer engagement.Key Responsibilities:Develop and execute content...

  • Influencer Marketing Strategist

    1 month ago

    Singapur, Singapore RECRUIT EXPERT PTE. LTD. Full time

    Key Responsibilities:As an Influencer Marketing Strategist at RECRUIT EXPERT PTE. LTD., you will be responsible for developing and executing influencer marketing campaigns across various social media platforms. This includes managing influencer relationships, creating engaging content, and analyzing campaign performance.Requirements:⁠ ⁠Bachelor's degree...

  • Senior Marketing Strategist

    4 weeks ago

    Singapur, Singapore Talent Trader Group Full time

    Job SummaryTalent Trader Group is seeking a highly skilled Senior Marketing Strategist to lead our Business Development and Marketing department. As a key member of our team, you will be responsible for developing and implementing comprehensive sales & marketing strategies to drive business growth.Key ResponsibilitiesDevelop and implement sales & marketing...

  • Digital Marketing Strategist

    1 month ago

    Singapur, Singapore Mandai Wildlife Group Full time

    About Mandai Wildlife GroupMandai Wildlife Group is a leading organization dedicated to caring for the planet and protecting animals and nature. Our mission is to inspire action for a healthier world through conservation education and innovative solutions.Job SummaryWe are seeking a highly experienced and passionate digital marketing and marketing technology...

  • Digital Marketing Strategist

    1 month ago

    Singapur, Singapore Careers@Gov Full time

    About the RoleWe are seeking a highly motivated and experienced Digital Marketing Strategist to join our team at the Health Promotion Board. As a key member of our Digital Marketing team, you will play a crucial role in shaping the future of digital health experiences and driving the strategic planning, governance, and management of digital assets, Marketing...

  • Digital Marketing Strategist

    1 month ago

    Singapur, Singapore Talent Trader Group Full time

    Job DescriptionWe are seeking a highly skilled Digital Marketing Strategist to join our team at Talent Trader Group. As a Senior Marketing Manager, you will be responsible for developing and implementing digital marketing strategies to drive brand awareness and lead generation.Key Responsibilities:Develop and execute digital marketing campaigns across...

  • Sales and Marketing Strategist

    1 month ago

    Singapur, Singapore Changi Airport Full time

    Changi Airport Group is seeking a seasoned Sales and Marketing Strategist to drive revenue growth across its omnichannel offerings. The ideal candidate will develop and execute comprehensive sales and marketing strategies, leveraging data-driven insights to refine approaches and maximize ROI.Key Responsibilities:Formulate and execute sales and marketing...

  • Digital Marketing Strategist

    1 month ago

    Singapur, Singapore The Standard Hotel Full time

    About the RoleWe are seeking a highly skilled Digital Marketing Strategist to join our team at The Standard Hotel. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive digital marketing strategy that aligns with our brand's vision and goals.Key ResponsibilitiesLead the development and execution of...

  • Strategist for Influencer Marketing

    1 month ago

    Singapur, Singapore Kobe Full time

    About the RoleKobe is seeking a highly skilled Influence Strategist to join its team. As a key member of our marketing team, you will be responsible for developing and executing creative influencer marketing campaigns that drive results for our clients.Key ResponsibilitiesDevelop and grow client relationships by identifying new opportunities and proposing...

  • Digital Marketing Strategist

    1 month ago

    Singapur, Singapore Snaphunt Full time

    The OpportunityWe are seeking a highly skilled Digital Marketing Strategist to join our team at Snaphunt. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.Your Key ResponsibilitiesDevelop and implement digital marketing...

  • Business Development Strategist

    1 month ago

    Singapur, Singapore Flintex Consulting Pte Ltd Full time

    Job Title: Business Development StrategistJob Summary:Flintex Consulting Pte Ltd is seeking a Business Development Strategist to develop and execute business development strategies, objectives, and action plans to achieve distribution, seeding, and sales objectives in the Ergonomic and Healthcare industry.Key Responsibilities: Develop and implement business...

  • Social Content Strategist

    1 month ago

    Singapur, Singapore Kimberly-Clark Full time

    About the RoleWe are seeking a highly skilled Social Content Strategist to join our team at Kimberly-Clark. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive social content strategy that drives engagement and conversions across various markets.Key ResponsibilitiesDevelop and implement a social content...

  • Macro Strategist, APAC

    6 months ago

    Singapur, Singapore Wellington Management Full time

    About the Role The Position We are currently seeking to recruit an APAC Macro Strategist to join the Central Macro team, part of our Global Macro Strategy Group within Investment Research. The mission of the Global Macro Strategy Group is to provide a macroeconomic framework for investing, and more specifically to translate macroeconomic research...

  • Marketing and Loyalty Program Strategist

    4 weeks ago

    Singapur, Singapore Marina Bay Sands Full time

    Job SummaryWe are seeking a highly skilled Marketing and Loyalty Program Strategist to support the growth of our loyalty marketing programs from a strategic perspective. The ideal candidate will have a strong background in marketing and operational planning, with a focus on enhancing the customer experience throughout our property.Key ResponsibilitiesDevelop...

  • Associate Director, Marketing Performance Strategist

    6 months ago

    Singapur, Singapore AIA Full time

    At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone. So if you believe in inspiring a better future, read on. About the Role This role strives to drive excellence in marketing performance across the Group, developing strategies and capabilities that drive customer action and maximises marketing...

  • Digital Media Strategist

    1 month ago

    Singapur, Singapore Assembly Global Full time

    About the RoleWe are seeking a highly skilled Digital Media Strategist to join our team at Assembly Global. As a Digital Media Strategist, you will be responsible for developing and executing cross-channel media plans that drive business results for our clients.Key ResponsibilitiesDevelop and execute cross-channel media plans that align with client business...

  • Global Emerging Markets Equity Strategist

    1 month ago

    Singapur, Singapore GIC Full time

    GIC, one of the world's largest sovereign wealth funds, is seeking a talented individual to join our team as a Global Emerging Markets Equity Strategist. With over 2,000 employees across 11 offices worldwide, we invest in more than 40 countries globally across asset classes and businesses.We are looking for a seasoned investment professional with 7-10 years...

  • Quantitative Sustainability Strategist

    1 month ago

    Singapur, Singapore GIC Full time

    GIC is a leading global long-term investor, and we are seeking a talented Quantitative Sustainability Strategist to join our team. As a Quantitative Sustainability Strategist, you will be responsible for conducting sustainability-related investment research and developing investment strategies to address sustainability issues that have a significant impact...

  • Senior Strategist

    6 months ago

    Singapur, Singapore Digitas Full time

    Job Description We are looking for a digital-first strategist who is adept in understanding how brands win customer’s loyalty through connected experiences. You’ll combine smart lateral thinking with the drive for effective results. Versatility is the key characteristic we look for in a Senior Strategist. An ability to connect thinking across...