Channel Distributor Marketing Lead Kasean

**Location** - Singapore, Central Singapore**Job Type** - Permanent**Salary** - $8,000 - $12,500 Per Month**Date Posted** - 3 hours agoAdditional Details **Job ID** - 89977**Job Views** - 2Roles & Responsibilities **Purpose of the role**: Accountable for providing marketing support to a Distributor/select Resellers in regions to achieve established marketing and business objectives across a variety of channels: Single Brand Stores, brick & mortar retailers and their online business, Travel Retailers and Distributors Regions : Focus Market : Korea, plus lighter support for South East Asia (TH, ID, MY, SGP, PH, VN) **Job Accountabilities**: - Be the marketing SME with internal and external stakeholders within distributor market. Be primary interface with distributor marketing function. - Work with Regional Commercial Distributor lead to execute within marketing support levels and expectations, based on distributor agreements and available resources to achieve business objectives by leveraging BDF - Responsible for communication to distributor in region, ensuring transparency to marketing priorities and information to meet objectives - Conduct assessments and gap analysis to drive standardization and efficiencies across distributor markets. Examples include merchandising and brand store marketing investment & support. - Responsible for communicating marketing direction to Distributors, based on established global marketing and distributor model priorities - Support Distributor on annual marketing planning (ABP) including product launch, lifecycle activities, investment planning based on marketing available funds and BDF. Ensure plans are visible and approved or aligned to. - Set expectations for marketing performance measurement. Monitor reporting. - Utilize tools such as self-serve Content Management (Bynder) - to efficiently distribute content in local language. - Input into and execute against established set of marketing priorities by distributor market.Execute against global marketing goals and priorities. - Establish process and actions to increase usage and satisfaction of - Content Management tool. - Work with internal teams - when required and approved - such as demand generation, merchandising, digital, legal and business ops that affect the successful achievement of marketing objectives. - Input regional marketing and competitor trends to Global Distributor Marketing Manager as input to marketing strategy. - Understand objectives by distributor market with the requirement to build networks and success through a deep understanding of cultural diversity and varying global market dynamics - Ensure execution of development plans for: Single Brand Stores, brick&mortar retailers and their online websites, Travel retailers with a strong focus on SGP, Bangkok and Seoul airports, either directly or through distributors. - Rolescope will require 50% partner relationship and influence, 50% marketing planning and execution. 25% travel required. **Required Technical Skills** - Retail Marketing >5 y - Extensive knowledge about the CE industry - International business experienceKnowledge of marketing options and opportunities - Understand, evaluate and implement marketing strategies - Execute and oversee marketing plans - Analytical skills **Required Competencies** - Global Perspective - Industry Knowledge - Interpersonal Relationships - Effective Communications - Teamwork - Relationship Management - Accountability - Continuous Learning - Innovation - Planning and Organizing - Marketing tasks and activities - Marketing Channels - Sales and Marketing - Visual Merchandising - Retail Store Design - Collaborative Sales and Marketing - Competitive Retail Environment - Retail Trends and Directions Tags channel distributor marketing lead kasean