B2B Sales Representative

2 days ago

Central Region, Singapore MEKA INNOVATION PTE. LTD. Full time $60,000 - $120,000 per year

B2B Sales Representative

Singapore Market – Industrial Polyurethane Products

About Meka Innovation Pte Ltd

Meka Innovation Pte Ltd is a design and engineering agency turning abstract ideas into real possibilities. As part of a continued evolution, we are launching a niche industrial sales and services platform, starting with specialised PolyUrethane Products.

Role Overview

We are seeking a B2B Sales Representative to spearhead our market entry into Singapore. This is a new business acquisition role focused on opening doors with industrial distributors, OEMs, and system integrators. The right candidate is a proactive go-getter who thrives on cold outreach, building relationships, and winning new accounts.

Key Responsibilities

  • New Business DevelopmentIdentify and target distributors, importers, and industrial buyers in key sectors (packaging, logistics, automation, petrochemical, maritime, construction).

    Drive outbound prospecting (calls, LinkedIn, visits, trade shows).

    Build and manage a pipeline of qualified opportunities.
  • Client EngagementPresent the PolyUrethane product portfolio to procurement teams, distributors, and technical buyers.

    Understand client requirements and raise technical support, if necessary.

    Negotiate terms, pricing, and supply agreements.
  • Distributor/Channel AcquisitionSecure partnerships with top industrial distributors in Singapore.

    Support onboarding of PolyUrethane products into catalogs/e-commerce platforms (e.g. RS, MISUMI, Moglix).
  • Market DevelopmentTrack competitor activity and market trends in Singapore.

    Provide feedback to leadership on pricing, positioning, and demand patterns.

    Represent company at industry networking events and exhibitions.

Qualifications

  • Experience: 3–6 years of B2B sales experience in industrial products, MRO, or engineering components.
  • Background: Prior experience selling into distributors, OEMs, or manufacturing companies strongly preferred.
  • Skills:Strong hunter mindset — proactive prospecting and outreach.

    Excellent communication and negotiation skills.

    Able to build rapport with procurement managers and engineers alike.

    Organized, self-driven, and comfortable with reporting pipeline metrics.
  • Education: Diploma or degree in Business, Engineering, or related field preferred (but not mandatory if proven sales track record).

KPIs / Success Metrics

  • Number of qualified distributor/OEM accounts opened (monthly/quarterly).
  • Volume of new opportunities generated (pipeline value).
  • Number of product listings secured with distributors/e-commerce platforms.
  • First-year sales revenue

What We Offer

  • Competitive base salary + performance-based commission.
  • Opportunity to be a sales leader with regional roles in the future
  • Technical and marketing support
  • A chance to shape the go-to-market strategy for a new entry

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