Head of Marketing

2 weeks ago

Central Region, Singapore Healthway Medical Group Full time $104,000 - $130,878 per year

Key Responsibilities

Strategic Leadership

  • Develop and implement a comprehensive marketing strategy aligned with the company's business goals and growth plans.
  • Lead brand positioning initiatives to strengthen Healthway Medical's profile in Singapore's healthcare landscape.
  • Provide strategic input to senior leadership on market trends, competitive positioning, and patient engagement opportunities.

Brand & Communications

  • Ensure consistent brand messaging and visual identity across all patient touchpoints, including digital, print, and in-clinic experiences.
  • Oversee internal and external communications, including media relations, public relations, and crisis communications.

Marketing Campaigns & Growth

  • Plan, execute, and optimise integrated marketing campaigns to promote services across general practice, specialist care, dental, allied health, and day surgery.
  • Lead demand generation strategies for key revenue drivers such as primary care, executive health screening, and specialist clinics.
  • Oversee seasonal and promotional campaigns, ensuring compliance with healthcare marketing regulations in Singapore.

Digital & Patient Engagement

  • Drive digital marketing initiatives, including SEO, SEM, social media, content marketing, and CRM automation.
  • Enhance the patient journey through targeted communications, loyalty initiatives, and improved online-to-offline experiences.
  • Monitor and optimise website performance, ensuring a patient-friendly, mobile-first experience.

Team & Budget Management

  • Lead, mentor, and inspire the marketing team to achieve performance and development goals.
  • Manage the department's budget, ensuring cost-effectiveness and ROI on marketing spend.
  • Foster cross-department collaboration to align marketing efforts with operations, business development, and clinical teams.

Requirements:

Qualifications & Experience

  • Bachelor's degree in marketing, mass communications, business administration, or any other related fields.
  • At least 10 years of marketing experience, with 5+ years in a leadership role.
  • Proven experience in healthcare, hospitality, or service-oriented industries preferred.
  • Strong track record in brand management, digital marketing, and campaign delivery.
  • Excellent communication, leadership, and stakeholder management skills.
  • Deep understanding of Singapore's healthcare market and regulatory guidelines is an advantage.

Personal Attributes

  • Strategic thinker with strong business acumen.
  • Creative, resourceful, and results-driven.
  • Empathetic leader who can inspire and motivate teams.
  • Adaptable to a fast-paced, multi-brand environment.

If you are passionate about healthcare and skilled in building brands that connect with people, we invite you to join Healthway Medical Group in shaping the future of patient care in Singapore.

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