
Digital Marketing Executive
9 hours ago
Job Description
We are seeking a results-driven and team player to be part of the Marketing team. This role requires innovative and creative thinking, and hands-on execution.
Create and update marketing collaterals and communications materials
Regularly update marketing database with new leads obtained from events and emails
Utilise marketing automation software to bring leads into the marketing and sales funnel
Plan, develop, and execute email marketing strategies
Ensure consistent messaging and branding across all marketing channels
Collaborate with teams to plan, create, and design compelling marketing content for digital and offline channels, including video, social media, website, and presentations.
Develop and manage social media marketing strategies and calendars across platforms (e.g., Instagram, Facebook, LinkedIn, TikTok, Xiao Hong Shu (RedNote), WeChat), and engage with online audiences
Plan and execute paid digital marketing campaigns across channels like Google Ads, Instagram, Facebook and TikTok
Manage SEO and SEM strategies with agency and ensure deliverables are met
Manage website content and keep it up-to-date and running smoothly
Track and analyse marketing performance metrics (e.g., digital ads, events), prepare monthly reports, and provide actionable insights to optimise campaigns
Develop and update content for mobile apps
Photography and/or videography for social media channels during events
Manage marketing and events calendar
Manage events from start to end
Liaise and manage external vendors and suppliers
Weekly competitor watch i.e. product offerings, price lists
Daily news monitoring of industry trends
Research upcoming industry events, attend events and present findings
Keep up to date with industry best practices and regulations related to marketing and ensure compliance
Manage marketing inventory of corporate premiums, and source for merchandise when needed
Assist in other marketing, admin and ad-hoc duties as assigned by supervisor
Requirements
Min. Diploma in marketing and communications or a related field
Minimum 2 years' experience in a similar role (Experience in an agency would be an advantage)
Familiar and fluent with digital/data tools, e.g., Google Analytics, CRM and marketing tools, etc, with the ability to generate, analyse and interpret data
Proficiency in content creation, market research and copywriting
Self-starter with proactive and hands-on attitude
Good writing and communication skills
Strong communication and interpersonal skills
Ability to work effectively in a team environment
Basic understanding of marketing principles and strategies
Strong attention to detail
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