Digital Marketing Executive

2 weeks ago

Central Region, Singapore Manpower Staffing Services (S) Pte Ltd - Head Office Full time $60,000 - $80,000 per year

Job Description

  • Work closely with regional and local marketing teams to ensure digital strategies align with overall business objectives.
  • Collaborate with and report to the Global In-Charge of SEO/SEM to align on global strategies, share best practices, and contribute to international initiatives, particularly regarding AI's influence on search.
  • Support digital marketing initiatives for specific APAC countries
  • Support website updates and ensure content is optimized for search engines.
  • Assist in maintaining website health and user experience.
  • Perform on-page SEO optimization, including meta descriptions, title tags, header tags, and content optimization.
  • Assist with technical SEO audits and work with web development teams to implement recommendations (e.g., site speed, sitemaps, ).
  • Monitor and report on SEO performance using tools like Econda Analytics and Google Search Console.
  • Continuously research and keep up-to-date with the latest AI trends and their impact on SEO, including AI Overviews, generative AI in search, and answer engine optimization (AEO).
  • Assist in the planning of paid search campaigns on platforms like Google Ads, Microsoft Bing, and Baidu/Naver/Yahoo Japan (depending on markets).
  • Work closely with and manage local country agencies responsible for the execution and optimization of these paid search campaigns.
  • Provide guidance and support to agencies on keyword research, ad copy development, and targeting strategies.
  • Monitor agency performance, analyze campaign data, and provide recommendations for bid adjustments, budget allocation, and overall strategy improvements.
  • Track, analyze, and report on key digital marketing metrics, including orders, revenue, and Return on Ad Spend (ROAS), across various platforms.
  • Provide insights and recommendations for optimizing digital marketing performance.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum 2 years of proven experience in digital marketing and proficient in SEO and SEM.
  • Prior experience in a B2B environment or the manufacturing/industrial sector is a plus.
  • Hands-on experience with Econda Analytics, Google Search Console, Google Ads, Microsoft Bing, Baidu, Naver, and Yahoo is essential.
  • Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Moz) is advantageous

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