Digital Marketing Executive

3 days ago

Central Region, Singapore Nishin Baby Pte. Ltd. Full time $104,000 - $130,878 per year

About Us

Nishin Baby is a Singapore-based mother & baby brand, bringing trusted baby care products such as diapers, wipes, and creams to parents in Singapore and Southeast Asia. We are expanding rapidly and looking for a passionate Digital Marketing Executive to join our team.

Responsibilities

  • Manage and operate Xiaohongshu (RED) and other social media platforms (IG, TikTok, FB).
  • Plan and execute digital campaigns, content calendars, and product promotions.
  • Liaise with influencers/KOLs (especially in the parenting community) and manage collaborations.
  • Create engaging content (posts, short videos, copywriting) tailored to local parents.
  • Track campaign data, optimize ROI, and prepare monthly marketing reports.
  • Support e-commerce channels (Shopee, Lazada, website) with digital promotions.

Your Superpowers:

  • You believe babies are the world's little miracles
  • You can paint stories with words, photos, and videos
  • You know how to sprinkle magic dust on Xiaohongshu, TikTok, IG
  • You're not afraid of data, because you know numbers also whisper stories

Your Mission:Bring Nishin's love for babies to every corner of Singapore (and beyond)

Turn diapers, wipes, and creams into moments of joy for parents.

Requirements

  • Diploma or Degree in Marketing/Communications or related field.
  • Min 1 year of digital marketing experience (internship included).
  • Familiar with ecosystem and/or influencer marketing (Red,IG,TikTok,FB).
  • Strong copywriting & communication skills in English and Chinese (to handle Chinese platforms).
  • Creative, data-driven, and passionate about the mother & baby industry.
  • Immediate availability is an advantage.

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