FMCG Trade Marketing Manager, Contract

FMCG / E-commerce Trade Marketing Manager, Contract (convertible to perm)

Summary

Leading player in the Food & Beverage industry seeking a proactive, commercially-savvy, and data-driven Assistant Trade Marketing Manager to support and execute trade strategies across key retail, modern trade, and e-commerce channels. This role is ideal for candidates with 3-5 years of trade marketing experience, especially within the FMCG or F&B sectors. E-commerce expertise is highly advantageous.

You will play a vital role in bridging our brand marketing and sales functions by translating brand objectives into effective retail strategies and channel-specific executions that drive conversion, visibility, and customer engagement.

Key Responsibilities

1. Channel Strategy & Execution

• Support the development and execution of trade marketing plans aligned with brand and sales objectives across Off-Trade (retail), On-Trade (F&B outlets), and E-commerce platforms.

• Support supermarkets and retail partners with POS materials, sampling initiatives, and in-store display setup.

• Campaigns & Activations

• Plan and manage in-store activations, product displays, tastings, and promotional events.

• Work with agencies and vendors to develop and deploy promotional materials (POSM) and campaigns in retail and digital touchpoints.
• Partner with Key Account Managers to secure in-store visibility, sampling slots, and off-shelf displays.

• Coordinate online and offline campaigns including digital ads and marketplace promotions, ensuring consistency across all platforms.

• E-commerce Trade Marketing

• Manage e-commerce channels such as Shopee, Lazada, RedMart, and Qoo10 to optimize brand presence and sales.

• Collaborate with E-commerce and digital sales teams to drive online visibility, promotions, and conversion.
• Monitor e-commerce content compliance, ratings/reviews, and product availability to ensure brand consistency and optimal shopper experience.

• Coordinate online campaigns, digital ads, and marketplace-specific promotions to drive traffic and conversion.

• Performance Tracking & ROI Analysis

• Track campaign effectiveness, shopper behavior, and sales lift post-promotions to inform future planning.

• Support the evaluation of trade spends vs. ROI; make data-backed recommendations for optimization.
• Monitor competitor activities and market trends to identify threats and opportunities in the channel.

Qualifications & Experience

• Diploma in Marketing, Business, or related field.
• 3-5 years of relevant experience in Trade Marketing or Channel Marketing, preferably in the FMCG / Food & Beverage sector.
• E-commerce trade marketing experience (e.g., executing promotions, managing product listings, digital shelf strategy) a plus.
• Project management and organizational skills with attention to detail.
• Good analytical ability to interpret sales data and campaign effectiveness.
• Hands-on experience with retail activations, and budget tracking.
• Proficiency in Microsoft Office (especially Excel and PowerPoint); experience with trade marketing tools or CRM systems is a plus.

Nice to Have

• Passion for food, beverages, and consumer behavior.
• Knowledge of retail operations in Singapore or regional markets.

Kang Abelene Marianne Mrs Rozario Abelene Marianne

EA License No.: 02C3423 | Personnel Reg No.: R2089914

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