Assistant Trade Marketing Manager

2 days ago

West Region, Singapore Frosts Food & Beverage Pte Ltd Full time

Main Duties and Responsibilities

  • Plan and execute Trade Marketing strategies for assigned brands.
  • Develop and implement trade marketing plans for assigned brands within Frosts Food & Beverage's portfolio.

Sales Analysis and Insights

  • Analyse internal and external sales data (sell-in and sell-through) to identify distribution or sales opportunities across channels and retailers.
  • Situational analysis of brand performance and curate business strategies to achieve our commercial objectives.

Channel Strategy and Promotions

  • Design and execute channel strategies and trade promotions aligned with brand positioning and account potential to achieve sales objectives.
  • Liaison with brand principals to map out channel strategies and execution plans.
  • Liaison with external agencies for promoters, sampling and other trade events.

Market Intelligence

  • Track competitor activities and pricing.
  • Prepare monthly reports on accounts and brand performance, along with analysis and commentary.

Forecast Accuracy

  • Collaborate with the Demand Planners to monitor and achieve category sales forecasts by channels and chain, following the monthly forecast schedule.

Business Acumen

  • Proactively identify growth opportunities and collaborate with Key Account or Sales Managers to develop strategies that maximize sales potential.

Account Development Support

  • Collaborate with Key Account Managers to develop plans that maximize category potential in retail and HORECA accounts.
  • Prepare business decks and collate products information for launch presentations.
  • Liaison with external parties for creation of marketing and trade collaterals.

Promotion Effectiveness

  • Evaluate trade and in-store promotions, providing recommendations for future initiatives based on performance and analytics.
  • Contribute with promotional/trade ideas to achieve brand's visibility, distribution and sales objectives.

Cross-Functional Coordination

  • Liaise with Sales, Marketing and Brand Principals to ensure timely implementation of promotions, pack/price changes, new products and trade requirements.

New Product Launch Support

  • Drive new product launches through distribution plan and tracking, planogram execution, in-store visibility and timely rollout.

Other Duties

  • Perform any additional tasks as assigned.

Requirements

  • Creative thinker with strong understanding of consumer insights.
  • Highly organized, meticulous and resourceful.
  • Excellent communication skills.
  • Minimum 5 years' experience in a B2B or B2C marketing roles.
  • FMCG experience is an advantage.

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