Trade Marketing Assistant Manager/Manager

2 days ago

Central Region, Singapore PERSOL Full time

Job Description & Requirements

1. Category Insights & Review

  • Support ongoing analysis of category performance, distribution gaps, and channel opportunities using retail audit data, shopper insights, and internal sales reports.
  • Prepare monthly category and channel summaries highlighting key performance indicators and competitor movements.
  • Assist in customer and distributor business review preparation and data consolidation.

2. Channel & Shopper Activation

  • Execute the trade marketing calendar and in-trade activities in line with brand and channel priorities.
  • Coordinate with Sales and Marketing teams to roll out promotions, product launches, and in-trade activations (including E-Commerce programs, chef ideation sessions, and trade collaborations).
  • Manage distributors and agencies for timely campaign execution and visibility initiatives.
  • Maintain the Integrated Marketing Calendar and ensure alignment of activation timelines across functions.
  • Support development of POP materials, trade premiums, and display guidelines.

3. In-Trade Execution Excellence

  • Ensure trade activities, displays, and visibility standards are implemented effectively across retail and food service channels.
  • Work with agency partners for ground activation, cooking demos, and sampling events.
  • Issue clear monthly sales bulletins and activity updates for the field team.
  • Monitor and report execution performance, campaign compliance, and key competitor activities.

4. Reporting & Administrative Responsibilities

  • Track and report promotion spending, trade display investments, and post-activity evaluations.
  • Support maintenance of promotional pricing structures and trade spend tracking.
  • Provide regular reports and updates to the Associate Business Director on activity performance and trade visibility.

Requirements:

  • Degree holder in Business, Marketing or related disciplines
  • At least 4 to 6 years of working experience in Trade Marketing, preferably 2 years Sales experience or similar capacity, from FMCG industry.
  • Good in analysis using AC Nielsen, internal and external sales data.
  • Well discipline, action oriented, self-motivated, work independently, innovative.
  • Good analytical and strategic thinking skill with CAN-DO attitude.
  • Team player, excellent inter-personal skills, enthusiastic and determined to succeed in challenging environment.
  • Pursue innovation and change with a mindset of continuous improvement.
  • Willing to travel, out-stations and overseas where required.
  • Has a valid driver's license
  • Computer skills: Excel, PowerPoint, Word, MS Outlook, Video Call Software (eg. Zoom, Teams)

Interested candidates, please click on the following link to begin your job search journey and submit your curriculum vitae (CV) directly through the official PERSOL job application platform - GO.

We regret to inform that only shortlisted candidates will be notified.

By sending us your personal data and curriculum vitae (CV), you are deemed to consent to PERSOLKELLY Singapore Pte Ltd and its local and overseas subsidiaries and affiliates to collect, use and disclose your personal data to prospective employers/companies based in any country for purposes of evaluating  suitability for employment, conducting reference checks, administering employment related services, complying with Government's health advisories and such other purposes stated in our privacy policy. Our full privacy policy is available at  If you wish to withdraw your consent, please drop us an ) to let us know. Please feel free to contact us if you have any queries

PERSOL Singapore Pte Ltd
• RCB No E
• EA License No. 01C4394
• Reg. R Teoh Ying Ying)

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