UP 5,500 | Trade Marketing

2 days ago

Central Region, Singapore Adecco Personnel Pte Ltd. Full time

Well established food supplies company

Job Title: Trade Marketing (Contract - Maternity Cover)

Location: Singapore

Function: Sales & Marketing

About the Role:

We are seeking an interim Assistant Trade Marketing Manager to provide operational continuity for our Trade Marketing function across all channels in Singapore during a maternity leave period. This role will ensure smooth execution of trade plans, activation excellence, and close collaboration with Sales and Marketing teams.

Key Responsibilities:

  • Category Insights & Review

  • Analyze category performance, distribution gaps, and channel opportunities using sales and retail audit data.

  • Prepare monthly summaries highlighting key performance indicators and competitor activities.

  • Assist in business review preparation and data consolidation for customers and distributors.

  • Channel & Shopper Activation

  • Execute trade marketing calendar and in-trade activities aligned with brand and channel priorities.

  • Coordinate promotions, product launches, and activations, including e-commerce programs and trade collaborations.
  • Work with distributors and agencies to ensure timely execution and visibility of campaigns.

  • Support development of POP materials, trade premiums, and display guidelines.

  • In-Trade Execution Excellence

  • Ensure trade activities, displays, and visibility standards are implemented effectively across retail and food service channels.

  • Coordinate ground activations, cooking demos, and sampling events with agency partners.

  • Monitor campaign compliance and competitor activities, providing updates to relevant teams.

  • Reporting & Administration

  • Track and report promotion spending, trade display investments, and post-activity evaluations.

  • Maintain promotional pricing and trade spend records.

Requirements:

  • Degree in Business, Marketing, or related discipline.
  • 4-6 years of experience in Trade Marketing, preferably with 2 years in Sales or a similar role in FMCG.
  • Strong analytical skills with experience using AC Nielsen or similar sales data.
  • Proficient in English and Chinese (spoken and written).
  • Self-motivated, disciplined, and able to work independently.
  • Team player with strong interpersonal skills and a proactive, results-driven mindset.
  • Willing to travel locally and overseas as required.
  • Valid driver's license.
  • Computer skills: Excel, PowerPoint, Word, Outlook; familiarity with Zoom/Teams.
  • Basic knowledge of SAP and Photoshop is an advantage.

EA License No: 91C2918

EA Personnel No: R

EA Personnel Name: Jewelie Mei Chat

Jewelie Mei Chat

Direct Line:

EA License No: 91C2918

Personnel Registration Number: R

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