Trade Marketing

2 days ago

West Region, Singapore PERSOL Full time $60,000 - $80,000 per year

Responsibilities:

  • Oversee product project management from concept to launch, ensuring effective timeline planning and coordination across various functions.
  • Execute trade marketing strategies, including in-store promotions and events, to enhance sales performance.
  • Prepare for product launches by aligning marketing, supply chain, and sales teams on essential elements, such as pricing, packaging, and distribution timelines.
  • Collaborate with external vendors for promotional activities, ensuring successful execution of events and sampling programs.
  • Work with trade channels to secure optimal product placement and visibility.
  • Produce trade communication materials and in-store displays to support both new and existing products.
  • Manage production and distribution of point-of-sale materials, maintaining consistent brand identity across all platforms.
  • Analyze competitors' activities and market trends to identify new opportunities for innovation.
  • Conduct evaluations after promotions and launches to measure ROI and inform future strategies.
  • Assist with budgeting, forecasting, and inventory management for marketing initiatives and product samples.

Requirements:

  • Diploma or Degree in Marketing, Business, or a related field.
  • 1 to 3 years of experience in trade marketing, sales support, or within the FMCG sector, preferably in food and beverage.
  • Strong analytical and problem-solving abilities.
  • Excellent organizational and communication skills, capable of managing multiple projects simultaneously.
  • Detail-oriented and proactive, with an ability to work both independently and collaboratively.
  • Proficient in MS Office, especially Excel and PowerPoint; experience in data analysis is an advantage.

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