Senior/Marketing Executive

1 day ago

West Region, Singapore Private Advertiser Full time

Brand & Campaign Management

  • Support the planning and execution of marketing campaigns across digital, social media, partnerships, events, trade promotions, and in-store activations.
  • Collaborate closely with Channel and Sales Operations teams to roll out marketing activities that align with sales objectives and KPIs.
  • Coordinate and manage content development for both online and offline platforms, working in partnership with internal teams and external agencies.
  • Manage consumer feedback and enquiries effectively and work closely with QC when necessary.
  • Work with various external agencies including creative, Public Relations, social media, vendors, and printers, to ensure timely and high-quality execution of marketing materials.
  • Track and manage monthly A&P budgets and ensure adherence to allocated spend.

Monthly Reporting

  • Monitor industry trends, competitor activities, and consumer insights to support marketing planning and innovation.
  • Prepare and present campaign performance and monthly marketing reports with actionable insights.
  • Assist in the preparation of post-campaign reviews and ROI analysis.

Ad-Hoc Tasks

  • Support additional marketing activities and projects as required by the department.

Requirements

  • Diploma/Bachelor's Degree in Business & Marketing or equivalent.
  • Relevant experience in Brand Management would be an advantage.
  • Proficient in Excel, Word and Powerpoint
  • Excellent organizational and project management skills with the ability to handle multiple tasks and deadlines.
  • Analytical mindset with the ability to interpret data and generate insights.
  • An eye for aesthetics and attention to detail.
  • Excellent communication, presentation, and interpersonal skills.
  • Independent, proactive, and able to work as a team in an ambiguous environment

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