Senior Marketing Manager

5 days ago


West Region, Singapore Private Advertiser Full time

1. Strategy Development and Execution

  • Develop and execute short, medium and long-term marketing plans, programs and campaigns.
  • Lead brand and product segment positioning.
  • Build brand strategies to enhance awareness, engagement and loyalty.

2. Portfolio & Product Planning

  • Develop brand, packaging and pricing strategies.
  • Lead portfolio and product development strategies.
  • Oversee public relations, corporate communications, portfolio and product segmentation strategies.

3. A&P and P&L Management

  • Collaborate with Finance to prepare A&P budgets aligned with commercial strategies.
  • Monitor A&P spending to ensure budget compliance.

Core Requirements

  • Bachelor Degree in Business and/or Marketing
  • Minimum 10 years in brand management, including at least 5 years in a Senior Managerial role
  • Direct experience working with creative agencies, designers, and external partners
  • Basic understanding of sales operations

Skills & Competencies:

  • Proficient in Microsoft Excel, Word, and PowerPoint
  • Strong project and forecast/projection management skills
  • High-level presentation, communication, and stakeholder engagement abilities
  • Strong proficiency in branding principles, design concepts, and marketing trends
  • Familiarity with packaging requirements, Nutritional Information Panels (NIP), and regulatory policies


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