Sales Key Account Manager

Sales Key Account Manager (FMCG Focus) / Contract (convertible to perm)*

*Summary

A leading player in the Food & Beverage industry is seeking a dynamic, relationship-driven Sales Key Account Manager to lead and grow key accounts within the FMCG landscape.

This role is ideal for candidates with 3-5 years of key account management or sales experience within the FMCG or F&B sectors - particularly those who have direct experience managing major supermarket chains such as NTUC FairPrice, Cold Storage, and Sheng Siong.

You will be responsible for developing strategic partnerships with key retail customers by working closely with buyers, category managers, and operations teams at both headquarters and store levels. The ideal candidate thrives on driving business growth, negotiating win-win partnerships, and executing data-driven sales strategies that enhance market share, visibility, and profitability.

Responsibilities

1. Account Management & Business Development

• Manage and strengthen relationships with major supermarket chains including NTUC FairPrice, Cold Storage, and Sheng Siong, as well as key retail and e-commerce accounts.
• Build trusted partnerships with buyers, category managers, and operations teams at both headquarters and store level to drive listings, promotions, and joint business growth.
• Develop and execute annual account plans aligned with company objectives, focusing on sales growth, profitability, and distribution expansion.
• Negotiate trading terms, pricing, and joint business plans (JBPs) to achieve sustainable partnerships and market competitiveness.
• Identify and develop new business opportunities to strengthen channel presence and category leadership.

2. Sales Planning & Execution

• Deliver sales targets and KPIs through accurate planning, forecasting, and performance monitoring.
• Collaborate with supply chain and demand planning teams to ensure optimal inventory levels and timely product delivery.
• Work with marketing and trade marketing teams to plan and execute in-store activations, category displays, and promotional campaigns across assigned accounts.
• Track and analyze sales performance by channel, account, and SKU to identify trends and opportunities for growth.

3. Channel & Customer Strategy

• Develop and implement channel-specific strategies to enhance brand presence, category share, and profitability within modern trade and e-commerce channels.
• Collaborate with retail partners to execute joint business plans and category development initiatives.
• Partner with e-commerce teams to optimize digital visibility, assortment management, and online promotions that align with offline sales strategies.
• Ensure brand consistency, execution excellence, and compliance with retail standards across all trade channels.

4. Performance Tracking & Insights

• Conduct regular business reviews with key accounts to evaluate performance, promotions, and category opportunities.
• Measure the ROI of trade spend and promotional activities to drive data-backed decision-making.
• Monitor competitor activity, pricing strategies, and market trends to identify opportunities and risks.
• Provide actionable insights and recommendations to senior management to refine sales and trade strategies.

Qualifications & Experience

• Bachelor's Degree or Diploma in Business, Sales, Marketing, or a related field.
• 3-5 years of experience in Key Account Management or Sales within the FMCG or Food & Beverage industry.
• Mandatory: Proven, hands-on experience managing major supermarket accounts such as NTUC FairPrice, Cold Storage, and Sheng Siong, with established relationships at both headquarters and operations levels.
• Negotiation, presentation, and communication skills with the ability to influence key stakeholders.
• Solid analytical ability with experience interpreting sales data, market insights, and promotional performance.
• Proficiency in sales forecasting, trade spend management, and joint business planning.
• Proficient in Microsoft Office (Excel, PowerPoint); familiarity with CRM or ERP systems is a plus

Kang Abelene Marianne Mrs Rozario Abelene Marianne

EA License No.: 02C3423 | Personnel Reg No.: R2089914

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