Off-Trade Sales Manager

Company Overview

Bottles & Bottles operates 11 strategically located stores in premium malls across Singapore and a robust online store, offering a curated selection of renowned still and sparkling wines.

With a portfolio featuring wines from notable regions such as France, Italy, Australia, and beyond, Bottles & Bottles provides exclusive brands accessible to both everyday consumers and collectors. The company specializes in multiple distribution channels, including Off-Trade, On-Trade, private, and corporate clients, ensuring tailored offerings and exceptional service.

Committed to inspiring discovery and elevating experiences, Bottles & Bottles has over two decades of industry presence, making it the trusted wine supplier of choice for many. At its core, the company's philosophy centers on building lasting appreciation for fine wines and spirits.

At Bottles & Bottles, you'll represent an elite collection of wines & spirits that define luxury dining experiences across Singapore. You'll work alongside passionate industry professionals, enjoy access to exclusive brand events, and develop your expertise with WSET certification support.

Job Highlights

• Join a dynamic and growing premium wine & spirits distributor with a strong on-trade network
• Lead and grow accounts in Singapore's vibrant F&B and hospitality sector
• Opportunity to work with top global brands and exclusive product portfolios
• Supportive team culture with training, wine education, and career development
• As part of a larger distribution house and retail chain, there are multiple career path options you can pivot to within the organisation and develop your passion in wines

Main duties

(Operational)

• Merchandising Execution:
   Set up and maintain wine displays in accordance with brand guidelines and promotional calendars.
• Stock Management:
   Ensure optimum stock levels, monitor inventory, and manage stock rotation to avoid out-of-date products.
• Retailer Relationships:
   Build and maintain positive relationships with store managers and staff to secure prime in-store positioning.
• Market Visits:
   Regularly visit assigned retail stores and ensure compliance with visual merchandising standards.
• Reporting:
   Provide regular reports, including photos and feedback, on merchandising execution, stock levels, and competitive activity.
• Competitor Monitoring:
   Stay informed on competitor activities and market trends, sharing insights with the broader team.

(Sales)

• Account Management:
   Manage and grow existing off-trade accounts, ensuring excellent customer service and client satisfaction.
• Business Development:
   Identify and pursue new business opportunities within the off-trade sector to increase market share.
• Sales Targets:
   Support sales team to achieve and exceed monthly, quarterly, and annual sales targets.
• Relationship Building:
   Develop strong, long-term relationships with key decision-makers and buyers.
• Promotions & Activations:
   Work closely with marketing to plan and execute promotional campaigns, in-store tastings, and activations.
• Product Knowledge:
   Maintain expert-level knowledge of our wine portfolio and communicate its value to clients.
• Reporting:
   Provide regular sales reports, market feedback, and forecasts to management.
• Market Intelligence:
   Stay informed on industry trends, competitor activities, and consumer preferences.

Qualifications & Experience

• Minimum 3–5 years of proven success in off-trade sales within the wine, spirits, or premium FMCG sector
• Established network of contacts across key off-trade channels (premium supermarkets, specialty wine & spirits retailers, convenience chains, and e-commerce platforms) in Singapore
• Strong track record of meeting or exceeding revenue and distribution targets in competitive retail and wholesale markets
• WSET Level 2 (or higher) certification preferred; equivalent wine & spirits knowledge will be considered
• Experience in organising and executing in-store promotions, retail activations, and consumer-facing tasting events

Skills & Attributes

• Exceptional relationship-building and key account management skills with a strong client-first mindset
• Deep understanding of premium brand positioning and consumer behavior within the off-trade and retail landscape in Singapore
• Confident communicator with the ability to deliver engaging brand and product presentations to retail buyers, distributors, and trade partners
• Excellent negotiation, closing, and category management skills, with proven success in securing premium shelf space, displays, and promotional agreements
• Strong commercial acumen with the ability to analyse sales performance, category data, and market trends to identify growth opportunities
• High level of professionalism, self-motivation, and personal presentation
• Ability to thrive both independently and as part of a collaborative, cross-functional team in a fast-paced environment
• Proficient in MS Office, CRM platforms, and retail reporting/analytics tools