
Assistant Manager, Channel
3 days ago
Due to evolving business needs, we are partnering with a global FMCG company to hire an **Assistant Manager, Channel & Category (Confectionery).**This role manages five key markets across APAC and offers an unique opportunity to drive channel, category, and marketing strategies in a fast-paced, collaborative environment.
**Key Responsibilities**
- Lead the development and execution of comprehensive category strategies (Confectionery) aligned with overall business goals.
- Develop and recommend tailored merchandising strategies and product assortment plans for each market.
- Estimate sell-in volumes, determine optimal Recommended Selling Prices (RSPs), analyse competitor activity, and create compelling trade stories and planogram guidelines as part of the end-to-end product launch process.
- Implement localized sales and marketing plans across the retail mix - including POSM, planograms, exhibits, and promotions - based on insights from internal and external data.
- Collaborate cross-functionally and with external partners to execute launch strategies and optimize shelf space allocation across retail channels.Monitor performance and conduct ROI and cost analyses to ensure effective investment across markets.
**What You Bring**
- A degree in Business, Marketing, or a related field, with 4+ years of progressive experience in the Retail or FMCG industry. Knowledge of **Confectionery**category is highly preferred.
- Strong analytical mindset, capable of translating data into actionable insights.
- Proficiency in market research tools (e.g. Euromonitor, Nielsen) and familiarity with research methodologies.
- Excellent communication and stakeholder management skills, with the ability to influence cross-functional teams.
- Proactive, adaptable, and a problem-solver who thrives in dynamic, fast-moving environments.Advanced skills in MS Office and SAP.
Executive Compass Pte Ltd. Co. Registration no.: 202400973R | EA Licence no.: 24S2107 | Reg No. R1110985
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