Regional Marketing Manager Ii
6 days ago
Would you like to join an innovative team driven by a bold vision - _unleashing tools to accelerate breakthroughs in human health?_
It is an extraordinary time for Standard BioTools. Our technology is empowering customers to improve life through comprehensive health insight. We invite you to join a leading provider of indispensable life sciences tools that is accelerating global research on multiple frontiers of human health.
At Standard BioTools, we are building a positive culture where our people can do the best work of their careers, informed, and influenced by our core behaviours:
- Keep customers front and centre in all of our work.
- Be accountable and deliver on commitments.
- Drive continuous improvement.
- Be collaborative and work as one team: fostering communications in a learning, coaching, and helpful environment.
Standard BioTools is seeking an ambitious Regional Marketing Manager to support the Greater Asia region. This role will be responsible for, but not limited to, adapting corporate marketing material for the regional requirements, leading outbound marketing communications, as well as organising tradeshows, workshops, and training sessions for distributors, and customers.
The Regional Marketing Manager will also be expected to gather and analyse customer feedback, market trends, and insights to inform corporate marketing and support business growth.
This role reports directly to the VP of Global Marketing, and as well as working closely to the Senior Director, Channel Management.
Job Responsibilities:
- Expected to regionalise and modify corporate marketing material so that it is appropriate and effective for the Greater Asia market.
- Arrange workshops, teleconferences and trainings involving corporate marketing or other Standard BioTools groups to distributors.
- Work with sales to understand status of MQLs and what is needed to convert MQLs to SQLs
- Responsible for organising tradeshows, either directly or with distributors.
- Managing all requests for literature, sales and/or marketing material from distributors, as well as re-purposing material from corporate marketing to suit regional needs and requirements.
- Responsible for execution of local webinars
- Provide reports detailing results and effectiveness of digital tools
- Management of local websites
- Required to provide data and analysis to corporate marketing and other groups within SBI when necessary to identify product trends and opportunities.
- Any other duties as assigned by Manager.
- Minimum of 5 years Marketing experience.
- Proven experience in market analysis in the APAC region, with capacity to identify trends, customer needs, and competitive landscape.
- Knowledge of Australian and Korean life science markets as a plus.
- Experience with promoting life sciences products to customers to ensure adoption.
- M.S and/ or Ph.D. in related Life Science field preferable (or marketing equivalent)
- Combination of domain knowledge in the following areas: qPCR, flow cytometry, genotyping, gene expression, NGS, proteomics and imaging.
- Fluency in English, with other languages as a plus
- Capable of working in a hybrid manner.
- Travel up to 30% of the time.
Standard BioTools is an equal opportunity/affirmative action employer. We will consider all qualified applicants for employment without regard to race, colour, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.
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