Regional Marketing Manager

4 hours ago

Singapore Samsung Full time

As the Senior Regional Marketing Manager for the Mobile Experience business, you will be responsible for managing regional rollouts of global launch campaigns; managing always-on brand and product marketing efforts; ensuring brand consistency through oversight and governance of local marketing activities; and leading strategic regional marketing initiatives and campaigns.
Working closely with marketing leaders in HQ and subsidiaries, and with cross-functional teams across the regional headquarters, you will lead Samsung's efforts to grow brand preference, to create desire for Samsung's mobile products, and support business growth across the region.
Role and Responsibilities
Drive brand / category awareness, and brand preference and loyalty among SEAO consumers
Manage regional execution of global product launch campaigns, working with SEAO marketing functions (such as digital, media, and PR) and local marketing teams to ensure steady progress against launch timelines
Support local markets to identify and address any GTM issues, including escalation to global teams and regional / global leadership as necessary
Manage always-on brand and marketing communications, including sustainability, security
Oversee region-specific strategic marketing initiatives, which may involve agency briefing, selection, and management
Regularly review local marketing activities to ensure brand consistency and alignment with global guidelines
Establish strong marketing processes, open and continuous communication, and smooth collaboration with HQ and local marketing teams
Closely collaborate with sales management to ensure regional marketing activities are continuously aligned with business objectives
Monitor and report on campaign-specific progress and results, and overall achievement against marketing KPIs
Oversee annual ATL marketing budget and media investment for all markets
Support regional consumer insights projects to ensure learnings are incorporated into regional marketing activities
Provide regular progress reports to RHQ and HQ leadership
Skills and Qualifications
7-10 years of strategic marketing experience in a B2C business, ideally in a regional role(preferred industries include FMCG, retail, consumer electronics, tech, luxury)
5+ years of experience in marketing strategy, product launches, contents production, and executing branded consumer campaigns
Experience coordinating product launches and go-to-market in multiple geographies
Some expertise in IMC / digital strategy and execution preferred (e.g. social media channel operation, influencer engagement, content production, analytics).
Experience in working with internal cross-functional teams and external agencies for both creative and media agencies
Good understanding of marketing funnel in CDJ and paid/owned/earned media
Strong project management capabilities
Team player with good stakeholder management and collaborative approach
Result-oriented with a passion for marketing excellence
Excellent communication and presentation skills
Experienced producing polished reports in powerpoint, and proficient in MS Excel
Resourceful with ability to work in a fast paced environment
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