Marketing Manager

2 days ago

Singapore FERRARI FAR EAST PTE. LTD. Full time

**Summary Description (purpose of the job and its overall contributions to company goals)**

The Retail Marketing Manager for South East Asia will be responsible for upholding and enhancing Ferrari’s

brand prestige by implementing high-quality, targeted, and personalized marketing strategies across the

region. The role will drive dealership marketing excellence, support business growth, and strengthen customer loyalty by ensuring a consistent and impactful brand experience.

**I. Primary Responsibilities (key areas of responsibilities in details; sales operations)**

Dealer Marketing Supervision:

- Guide and oversee dealership marketing strategies, ensuring alignment with Ferrari’s regional objectives.
- Set dealer marketing KPIs, track performance, and provide ongoing strategic direction.
- Review and approve dealer marketing plans, activities, and event proposals.
- Conduct regular audits of dealer-led campaigns, analyzing effectiveness and making recommendations for improvement.

Marketing Execution & Performance Management:

- Monitor dealers’ annual, quarterly, and monthly marketing plans, ensuring a strong focus on lead generation and sales funnel effectiveness.
- Ensure precise tracking and reporting of dealer activities, continuously optimizing performance.
- Lead key regional events, from concept creation to execution, ensuring alignment with Ferrari’s brand strategy.
- Control and manage dealers’ marketing budgets for events, advertising, communications, digital marketing, and CRM.
- Ensure accurate data input into Ferrari’s CRM system by dealers.

Retail Strategy & Brand Development:

- Support the regional strategic retail marketing initiatives, ensuring brand consistency across multiple markets.
- Continuously assess and refine marketing strategies to enhance brand impact in diverse markets in the region.
- Maintain an in-depth understanding of the competitive landscape, consumer demographics, and brand messaging.
- Strengthen Ferrari’s retail presence and customer experience through innovative marketing solutions.

Cross-functional Coordination & Dealer Support:

- Serve as a key liaison between Ferrari South East Asia region and dealer marketing teams, ensuring seamless communication and execution of marketing programs.
- Evaluate dealer marketing managers’ performance and oversee recruitment, training, and development plans for new marketing managers.
- Collaborate closely with internal departments, including Sales, After-Sales, CRM, and Communications, to align marketing efforts with overall business objectives.

Miscellaneous:

- Perform other ad-hoc tasks to enhance Ferrari’s marketing efforts in the region.

**II. Qualifications (Experience, Knowledge, Skills, and Abilities) Required**
- Bachelor’s degree in Marketing, Business Administration, or a related field;
- 5-8 years of experience in luxury or automotive industries; international or European company experience is a plus.
- Strong retail and customer engagement experience, with a deep understanding of high-end products.
- Excellent communication and interpersonal skills, able to work effectively with dealers, customers, and internal teams.
- Detail-oriented with a strong focus on customer satisfaction and brand excellence.
- Adaptable and proactive, with the ability to manage projects, handle changing priorities, and lead teams.
- Hands-on approach with problem-solving and crisis management skills.

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