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Sales and Marketing Manager #sgup

2 weeks ago

Singapore ONE STOP MARKETING Full time

1. Role Description:
This position plans, directs and coordinates sales operations in an organisation. He/she analyses data builds sales plans. He/she leads the development of sales strategies expands sales channels and network. He/she may drive client relationships by managing sales related customer service.

2. Specific Responsibilities:

- Develop a marketing strategy for specific products and services
- Determine critical customers and assess market potential in the context of the organisation's business model
- Evaluate applicability of emerging market trends and technologies to the organisation's context
- Highlight key trends in related industries that impact demand for organisation's products and services
- Assess technology and digital capabilities and trends impacting marketing strategy
- Synthesise impact of market trends with organisation's product strategy
- Prioritise product mix and service offerings in accordance to market demands and business priorities
- Align the planning of product roadmaps across various products or regions
- Lead internal communications of the marketing strategy"
- Develop brand-specific plans for content marketing
- Define brand-specific messaging to guide storyboarding of content
- Conceptualise content ideas to meet marketing objectives
- Map out storyboards as part of a content marketing strategy
- Identify content requirements based on evaluation of customers and potential customer preferences
- Determine content attributes and delivery parameters for content marketing of specific brands"
- Generate a comprehensive view of the organisation's market situation and facilitate decision making for the organisation
- Develop market intelligence plans for the organisation
- Research information involving macro-economic trends and issues"
- Assess customers and market potential in the context of the organisation's business model
- Highlight key trends in the market and related industries that impact demand for organisation's products and services
- Consider impact of market trends, competitors’ activities and sales expansion potential on sales plan
- Formulate sales plans and make periodic adjustments
- Develop a strategy to create market demand for organisation's key products and services
- Set targets for individual business functions
- Modify sales strategy and plans based on evaluation of outcomes

3. Competencies:
Marketing Strategy

Content Marketing Strategy

Market Intelligence

Sales Strategy

4. Duration of Traineeships: 6 months

5. Approved Training Allowance: Mature Mid-Career Individuals - $3100