Marketing Director, Apac

2 weeks ago

Singapore JLL Full time

About JLL
- We’re JLL—a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 91,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That’s why we’re committed to our purpose to shape the future of real estate for a better world. We’re using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities.
Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we’re honored to be recognized with awards for our success by organizations both globally and locally.
Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we’re headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.
Marketing Director, APAC

We are looking for a Marketing Director to lead our APAC Work Dynamics marketing team:
Are you a senior marketing expert with a proven track record of growing B2B brands, able to influence key stakeholders on best marketing practice and deliver against business and sales objectives?

Have you got a laser like focus on the client/audience and can you turn that focus into compelling campaigns that get cut-through in a crowded market?

Can you evolve and build new client facing propositions that can help us differentiae in the market

Can you deliver multi-channel marketing strategies with confidence and allocate marketing budgets to drive revenue growth?

Do you enjoy working with teams and leading them through change and developing their capabilities?

Can you integrate marketing platforms into the sales process - using data intelligently and effectively to create BD opportunities?

You will be a hands-on communicator, able to work in a fast-paced environment to meet the needs of a growing business. You will be able to manage multiple stakeholders whilst ensuring your organisational style enables you to plan and deliver with impact across multiple markets.

**What the role involves**:
You will be responsible for the APAC Enterprise marketing strategy, activities and budget. You will work across our Global and APAC marketing teams to ensure we create tools and platforms fit for both our enterprise business lines and our global brand.

**What this job involves**:
Align the annual marketing strategy with our business plans.

Identify buying audiences, their path to purchase, build insights and use them to create compelling value propositions across all our residential markets and channels

Create Enterprise brand offerings that link into the broader JLL brand and purpose and compels Enterprise customers and clients to choose JLL

Ownership and management of product marketing campaigns across all sales channels for Corporate Solutions

Build new channels to those audiences and lead the development of content that will engage the client and build our relationship with them

Delivery of multi-channel brand and product selling campaigns, positioning JLL as Enterprise expert

Leveraging the data from our marketing platform to drive more sales productivity

Championing an Enterprise mindset and omni-channel consistency across all customer touch-points

Leverage the latest technology to ensure productivity and efficiency across our business (marketing automation, self service tools, turn key campaigns)

Forecast, justify, own and manage the budget and link that to growth objectives

Set, monitor and report on marketing strategy

Participate in the quarterly presentations and run monthly planning meetings

**Skills required**:
Demonstrable experience of partnering with sales teams to run successful demand generation campaigns

Comfortable with planning and optimising paid campaigns (based on engagement metrics and KPIs)

Successful in a number of B2B / sector segments

Proven track record of working in and with technology platforms to enable brand and sales development

Ability to integrate global campaigns with local initiatives - e.g. sustainability theme

Proven track record of working across multiple markets and regions

Ability to segment the market and build insights and plans based on that buyer segmentation

Confidently communicate with senior business stakeholders and clients

Ability to work in a dynamic, fast-paced sales environment across multiple countries

Keeps abreast of marketing trends and news and knows how to leverage marketing automation and self service tools

Consultative in identifying business needs and presenting strategic solutions

Excellent communi

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