CRM Marketing Manager
2 weeks ago
**About this role**:
Lifecycle Marketing;
- i_f you know, you know_. It's the area of marketing that touches every aspect of the customer's journey. It's a role that combines commercial goals, with data, code, and creativity, to deliver a consistent user experience across their inboxes, apps, and devices.
An international SaaS company and leader in the cybersecurity industry, ExpressVPN is one of the world's fastest-growing privacy apps. We're acquiring millions of new customers each year, but new customers are only one component of our revenue. The true magic is what happens after we acquire them—and that's where you come in.
We're looking for a CRM marketer to be a part of our lifecycle marketing efforts and take our customer journeys to the next level. You'll be in charge of building and managing marketing campaigns and journeys that cut across all aspects of the customer's lifecycle - all the way from onboarding a new-to-product user, maximizing product adoption and use, to developing powerful advocates of the brand.
In this role, you'll be comfortable with owning your own success, and doing whatever's needed to bring your ideas to life. This includes working closely with product managers, data analysts, content writers, visual designers, and tech teams to translate ideas on paper to an actual, lasting impact on our customers and commercial goals.
**Role Responsibilities**:
In this position you will:
- Develop and own a collection of strategies and tactics, with the goal of creating detailed customer journeys for both transactional and marketing touchpoints, and identifying actionable trigger points to improve conversion or retention metrics
- Work with data insights and research teams to conduct actionable analyses to uncover opportunities and gaps in the user lifecycle, and translate them into campaign plans
- Develop detailed campaign briefs that galvanize the right actions from supporting teams by clearly communicating your hypotheses, audience targeting strategy, content direction, success metrics, and estimated business impact
- Take ownership of your ideas and work with a team of data analysts, content writers, visual designers, and tech stakeholders to see them through to completion
**Role Requirements**:
You're creative, open-minded, unafraid of ambiguity, and comfortable venturing into the unknown to test new ideas. You're a team player, great communicator, and love evangelizing new concepts and possibilities to your peers.
Most importantly, you're able to do what needs to be done to deliver the results and are comfortable getting into the details to do so.
Some of the specifics that we're looking for are:
- 2-3 years lifecycle marketing experience in B2C lifecycle marketing within the tech space, preferably within B2C SaaS/subscriptions
- Familiarity and passion for data-driven lifecycle marketing, customer marketing, and retention and testing frameworks
- Proven experience working with data and analytics stakeholders to run successful analytics work or experiments
- Proven ability to handle large amounts of data and translate them into qualitative aspects of work (i.e., campaign ideas)
- Proven ability to guide creative teams (designers, writers) to achieve intended outcomes
- Proven ability to communicate and collaborate well, develop deep relationships with colleagues, and influence others to deliver on goals
- Excellent written and verbal communication skills
- Excellent project management and interpersonal skills, with the ability to balance rigorous attention to detail with swift execution
- Proactive, resourceful, intellectually curious, and driven. You're a scrappy self-starter with a passion for learning and improving yourself.
**Nice skills to have, but not required (if any)**:
- Proficiency in HTML, CSS, or other frontend programming languages
- Proficiency in Excel, SQL, or other data manipulation languages
**What we offer**:
- Challenging work in a fun and collaborative environment
- Attractive compensation and time-off benefits
- Spacious open-concept and centrally located offices
- Full-time employment with flexible working hours
- Fully stocked pantry with breakfast foods, fresh fruit, and snacks
- Team lunches and company events every quarter
- Multicultural teams represented by 30+ nationalities
**Note: Please upload your resume as a PDF and do not include any salary or compensation information in it.**
**Hiring process**:
**Benefits**:
Health and happiness go hand in hand, and we make every effort to support our team members in all facets of their lives—both inside and outside the office. Learn more about our employee benefits by visiting our careers page.
**Before you apply**:
- At the moment, we do not sponsor visas in the **UK **and the **EU**. For **Hong Kong**, we require at least two years of working experience and a university degree in a related field. For** Singapore**, we can only sponsor visas for mid-career or above.
- Please upload your res
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