Marketing & CRM Manager (Automotive)

1 week ago


Singapore People Profilers Full time

Job Description:
**Job Scope**
- Spearhead all campaigns & promotions by working closely with Sales and CRM
- Able to generate concepts and ideas for all relevant marketing communications
- Consistently align processes that will improve overall productivity for all internal stakeholders
- Perform analysis for all post-marketing performance metrics
- Keep up to date with current digital trends related to marketing
- Develop strategies to increase digital visibility of company/brand/product across all touch points
- Track all digital performance metrics, including usability, design, content, etc
- Oversee prospecting initiatives & monitor ROI
- Effective with social media and all digital platforms to increase market share and presence
- Responsible for companys websites and social media
- Ensure all brand activities such as collaterals, advertisements and events comply with guidelines
- Spearhead continuous initiatives for media & PR outreach
- Boost awareness and favourability through press releases, PR events, media channels or any other creative platforms
- Effectively manage all agencies and vendors
- Custodian of Customer Experience (CX), which includes customer engagements, Customer Lifecycle Value (CLV), mapping of Customer Journey (CJ), through building and maintaining profitable relationships with customers
- Identify opportunities within customer experience to improve customer satisfaction level
- Owner of CSI/ SSI/ NPS milestones including mystery shoppers/calls. Addressing service-related issues and reinforce service standards.
- Manage customers and stakeholders feedback, ensuring all feedback are promptly attended to
- Proactively work on areas for improvement leveraging on latest CRM platforms & analytics

**Requirements**:

- Degree in Marketing
- Minimum 5 years of marketing related experience, with experience in digital marketing
- Strong analytical skills
- Innovative with creative flair, resourceful, proactive and a good team player
- Good interpersonal and communication skills
- Excellent command of written and spoken English
- Meticulous with a keen eye for details
- Ability to work in a fast-paced environment and managing concurrent projects to meet deadlines
- Proficient in MS Office Applications (Word, Excel, PowerPoint)

People Profilers Pte Ltd

Tel**: 6950 9753**

EA Registration Number: R1111375

EA licence number 02C4944

EA Personnel: Lee Hui En Ashley

**Required Skills**:
CRM Marketing


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