Apac Marketing Executive

Our purpose is to change the way people live in cities. By providing the means to commute or explore with a bike that you can take anywhere and store anywhere, we can make cities happier places to live. We want to increase people’s freedom, improve their health and reduce society’s impact on the environment. We make more than just a bicycle, and we are more than just a bicycle company.

We continue to make the Brompton in West London, where we started in 1975, but our product has travelled far - we now export 80% of our bicycles to 47 countries. In the past 3 years we have invested in a new purpose
- built production facility, transformed our digital architecture, opened new flagship stores and had our biggest product launch in company history and we’re not stopping there.

To truly deliver on our purpose, we need passionate, innovative and talented people that want to challenge the

status quo and make an impact. We can offer you a job you won’t find anywhere else.

The role

Brompton’s APAC marketing requirements have expanded as we increase our distribution, further market penetration, business development and marketing capabilities. Due to the growth in the APAC market and forward opportunities the role of an APAC Marketing Executive has been created to be based in Singapore. Reporting to the APAC Marketing Manager (also based in Singapore) and working closely with the team across the region and the wider Global team based in London, this role will predominantly be responsible for supporting across the APAC market in Singapore, Japan, Indonesia, Hong Kong, Thailand, plus support for our major Distributor markets including South Korea. with key digital and social projects, events and CRM, PR and retail marketing.

Key Responsibilities

**Field Retail Marketing**
- Support the APAC Marketing Manager to implement the retail network strategy into stores and online
- VM and Point of Sale materials - increasing visibility and awareness of Brompton in retailer network
- Ensuring the retail network has the most up to date POS at all times to bring our customers the best in store experience possible
- Provide and keep APAC VM & POS guidelines up to date
- Brief in requirements for retail and trade marketing activities to internal and external partners
- Supplying images/videos/copy for retailer online sites, social etc. where requested
- Being a key point of contact for general retail requests
- Store visits when and where necessary
- Working closely with the APAC sales team to receive and place VM requests and manage stock levels
- Manage the collation, implementation and timing of our Trade Communications newsletter to go out to the International retail network once a month. Liaising with key stakeholders within the business (Sales, International Marketing & CRM). _Note - prior CRM experience not necessary_
- Working closely with the Marketing Manager, Junction Store team and Global Junction Retail Team to support and ideate on retail and event implementations to ensure best in class experience
- Support with the planning and organising of Events - retail/trade events, Junction Singapore store events including community ride outs

**Content Marketing**
- Support on liaising with APAC agency for social content creation (capturing events etc.) and community engagement across regional social channels
- Support on APAC specific omni-channel brand campaigns
- Support on liaising with APAC agency across PR opportunities

**Marketing Operations**
- Support with internal, retailer and content send out requests, working cross-department to fulfil requests
- Manage the APAC marketing/PR bike supply and stock in storage, managing the loan bike tracker and working closely with Junction and Operations teams for logistics and preparation of loan bikes

**Experience**:

- 2-3 years+ experience in a retail marketing environment and/or brand marketing experience within retail industry
- Comfortable working across multiple projects at any one time
- Experience working across social and digital activity would be advantageous
- Desired experience working within a premium lifestyle brand

Personal attributes and skills:

- Hands on attitude, happy to get stuck in
- Ability to multi-task
- Willing to learn and expand your marketing knowledge and skillset
- Highly organised with attention to detail
- Team player and enjoys collaboration across multiple departments
- Self-motivated and able to work in a fast-moving and entrepreneurial environment
- Enjoys cycling or passionate about cycling as an alternative transport solution

**Benefits**:
Brompton offers you an excellent working environment with enthusiastic colleagues who get along very well, communicate and cooperate with each other. The working climate is informal, but we work hard. Next to good terms of employment Brompton offers you the opportunity to work in a responsible and challenging job within a dynamic, international and ambitious environment. We are all prou