APAC Marketing Executive

1 week ago

Singapore SCREENING EAGLE SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

We are hiring an APAC Marketing Executive to support regional marketing needs for a global leader in NDT solutions. This role demands hands-on expertise in sales and marketing campaign, contents creation, events and suppliers management, and distributor partnerships. Requires hands-on expertise in:

  • Marketing asset creation (Adobe Suite/Canva/AI tools)
  • Automation workflow design (HubSpot/CRM)
  • APAC lead generation across digital/offline channels

What will you do

I. Integrated Campaign & Event Execution (60%)

  1. End-to-End Campaign Delivery
    • Execute 360° campaigns (digital/offline) using global frameworks, ensuring APAC localization/compliance.
    • Localize assets (content, social, email) with Adobe Suite/Canva/other creative tools within deadlines
  2. Event Ownership
    • Plan/execute 8–12 regional events/year (trade shows, webinars, summits) including:
      • Booth design, vendor coordination (AV/print/shipping coordination), on-site staffing
      • HubSpot workflow setup (registration → post-event nurture)
  3. Drive event ROI
  • Pre-event: Target account promotion & sales briefings
  • Real-time: HubSpot lead capture integration
  • Post-event: Pipeline reporting within 48h

II. Agile Asset Creation & Tech Ops (25%)

  1. Rapid Collateral Production
    • Self-create campaign/event assets via Adobe Suite:
      • Digital (banners, eBooks, social ads)
      • Physical (brochures, backdrops)
      • Video (demos, testimonials)
    • Build HubSpot assets: Landing pages, email sequences, social campaigns
  2. CRM & Automation Management
    • Maintain CRM hygiene (HubSpot list segmentation, lead scoring)
    • Track campaign-driven leads & provide real-time sales data

III. Sales Enablement & Partner Growth (15%)

  1. Sales Support
    • Develop battle cards, pitch decks, and conduct product training
    • Monitor KPIs: Lead quality, campaign-driven pipeline growth
  2. Distributor/Partner Management
    • Train distributors on marketing assets via Partner Portal
    • Develop co-branded campaigns showcasing solutions
    • Align distributor incentives with regional sales goals

What do we expect

  • B2B Experience: 3+ years in SaaS/Tech/Industrial sectors
  • B2B Event Management: 2+ years running trade shows/webinars (>100 attendees)
  • HubSpot Proficiency: Certified; campaign workflow automation experience
  • Agility: Examples of events launched in

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