Digital Marketing Manager

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APAC Talent Acquisition Specialist at SharkNinja

We are a global leading provider of high-quality, innovative small household appliances with the aspiration to improve the quality of everyday life at homes around the world through revolutionary innovation and design-driven smart home products.

Our SharkNinja APAC business is scaling rapidly. The two brands, Shark and Ninja, have enjoyed unprecedented growth in the past 5 years, driven mainly by the very strong innovation pipeline on both brands.

As we continue to grow, we are looking for a Digital Marketing Manager to drive our brand presence and marketing effectiveness in the online space across Singapore and Malaysia.

Position Overview:

Sitting within the Marketing Communications Team, this role will be responsible for shaping the brand's digital strategy, leading social media initiatives, optimizing performance marketing, managing key marketplace and affiliate partnerships, and spearheading the email marketing strategy.

The ideal candidate will be a strategic thinker with hands-on expertise in digital marketing, social media, performance advertising, and email marketing, ensuring brand consistency and growth across multiple digital platforms.

Here are some of the EXCITING things you will get to do:

Brand & Campaign Management - Online (40%)

• Serve as the brand custodian in the online space, ensuring all digital marketing initiatives align with brand guidelines and messaging.

• Conceptualize and optimize brand campaigns for key online events across dot com and marketplaces.

• Work closely with cross-functional teams to develop compelling digital campaigns that drive engagement and conversion.

Affiliate & Marketplace Partnerships (20%)

• Own and manage marketplace affiliates, working closely with the E-commerce team and enabler to maximize traffic and conversions.

• Develop and execute strategies to enhance brand presence and performance on key marketplaces.

• Lead the social media strategy, working closely with the social media agency to review, approve, and optimize content.

• Collaborate with the respective Shark and Ninja Marketing Manager to ensure content accuracy and relevance across all social channels.

• Oversee KOL (Key Opinion Leader) management, ensuring strategic alignment with brand campaigns and maximizing engagement.

Performance Marketing (10%)

• Oversee performance marketing efforts, including CPAS, Search and Google pmax campaigns, working closely with the media agency to optimize spending and maximize ROI to drive traffic and conversion on dot com and marketplaces.

• Track, analyze, and report on key performance metrics to drive data-driven decision-making.

Requirements:

• Bachelor's degree in marketing, Business, Communications, or a related field.

• Over 10 years of experience in brand and digital marketing preferably within consumer brands. Having experience in e-commerce is a plus.

• Strong analytical skills ideally with proficiency in digital and e-commerce metrics

• Excellent communication and stakeholder management skills.

• Ability to work in a fast-paced, dynamic environment with multiple priorities.

• Creative thinker with problem-solving attitude

Lead us to be "RARELY SATISFIED "

Make things better each day; "PROGRESS OVER PERFECTION "

Use your knowledge of our consumer, understand that "DETAILS MAKE THE DIFFERENCE ,"

Deliver something great; "WINNING IS A TEAM SPORT "

Be clear and honest, "COMMUNICATING FOR IMPACT."

Explore SharkNinja APAC on our social channels:

Seniority level

• Seniority level
  Associate

Employment type

• Employment type
  Full-time

Job function

• Job function
  Marketing
• Industries
  Appliances, Electrical, and Electronics Manufacturing

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