Senior Marketing Manager, Sea Field Marketing and Abm

**About Airwallex**

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 100,000 businesses worldwide - including Brex, Rippling, Navan, Qantas, SHEIN and many more - with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 1,500 of the brightest and most innovative people in tech located across more than 20 offices across the globe. Valued at US$5.6 billion and backed by world-leading investors including Sequoia, Lone Pine, Greenoaks, DST Global, Salesforce Ventures and Mastercard, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us.

**What you’ll do**

As the Senior Field Marketing & ABM Manager, you will be responsible for developing and executing marketing strategies that generate demand, improve thought leadership, and build long-term customer relationships across key Southeast Asian markets. You will work closely with the sales, partner, and marketing teams to create targeted marketing campaigns tailored to high-value accounts and local market dynamics.

This is a strategic and hands-on role that combines both field marketing and account-based marketing to deliver measurable business outcomes. You will own the execution of ABM programs and coordinate localized marketing initiatives, ensuring alignment with regional goals and broader company objectives.

**Responsibilities**:
- Design and execute localized field marketing strategies and events (e.g., conferences, roundtables, webinars, and customer meetups) to engage potential clients and partners in SEA.- Develop and execute account-based marketing strategies and campaigns targeting high-value accounts within Southeast Asia.- Collaborate with sales teams to identify key target accounts, understand their needs, and align marketing programs to support lead generation and pipeline acceleration.- Personalize content and messaging for specific accounts or industry verticals to create impactful and engaging marketing programs.- Work with global marketing team to Implement and optimize ABM tools and platforms to measure, track, and improve the effectiveness of ABM campaigns- Oversee logistics, budgets, and execution for events, ensuring optimal ROI and a seamless customer experience.

**What you bring**:
- 8+ years of experience in field marketing and/or account-based marketing, ideally within a B2B technology or fintech environment. Proven success in driving demand and pipeline growth in Southeast Asia.- Strong strategic thinking and the ability to tailor marketing efforts to specific regions and target accounts.- Experience in executing field marketing campaigns and events, as well as designing and running ABM programs.- Experience with marketing automation tools (e.g., Marketo), CRM systems (e.g., Salesforce), and ABM platforms (e.g., Demandbase, 6sense).- Excellent written and verbal communication skills in English; proficiency in additional SEA languages is a plus.

**Equal opportunity**

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.